Hood River's craft beer boom

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

 

0213 Brewing 05
Above: Ken Whiteman's strong engineering and entrepreneurial background served him well in helping open Pfriem Family Brewers.
Below: Pfriem offers several glass styles to accommodate their stable of clean, layered beers.
// Photos by Joseph Eastburn
0213 Brewing 06






Despite their common roots and ingredients, each of the area’s breweries provides an experience that little resembles Full Sail. Not only is the delicate, organic, multiyeasted Seizoen from Logsdon Farmhouse Ales impossible to compare and contrast with Double Mountain’s unfiltered, robust India Red Ale or Pfriem’s balanced and clean Belgian Strong Blonde, but their tasting rooms, business plans, personalities and menus all differ starkly from Full Sail’s and from each other. “We all make our own beers,” says Doug Ellenberger, brewer and part owner at Everybody’s Brewing. “We all have our own take on it.”

Locals and tourists can sample a wide swath of the current craft beer market in a few close stops. This allows brewers to work together to provide a broader range of experience without stepping beyond their comfort zones. “I absolutely love that [Pfriem] is doing more Belgian stuff, because it takes the heat off me,” Ellenberger says.

Creating a well-rounded Hood River beer menu is not an intentional collaboration, but the stark differences in brewers’ preferences makes for almost no overlap in taste or style. “When you have a bunch of breweries you can do more unique things,” Pfriem says. He notes that each crafter brews what they would want to drink. Their differing tastes allow them to fill the voids in the market while keeping direct head-to-head competition at bay. It is a far more supportive than competitive market — for now.

Logsdon was the founding brewer at Full Sail after he moved to Hood River in 1985. He may be the clearest example of a brewer doing what he loves the way he wants to do it. In February 2011, Logsdon and his co-op brewery partners launched a farmhouse ale operation out of an old red barn in the sloping mountains that create the Hood River Valley’s eastern border. They are the only brewery with no employees and no pub, yet they aim to brew and distribute 3,000 to 5,000 barrels of organic, elegant and somewhat expensive beer annually throughout the West. After a 200-barrel first year, “We became profitable in the last quarter,” Logsdon says. “Things have worked as expected for the most part.”

 



 

More Articles

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

Beyond Bodegas

April 2015
Friday, March 27, 2015
BY JACOB PALMER

Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development. 


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS