Hood River's craft beer boom

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

 

0213 Brewing 04
Above: Double Mountain Brewery was founded in 2007 by Charlie Devereux and Matt Swihart.
Below: Devereux and Swihart brew agressive, comples, robust beers.
// Photos by Joseph Eastburn
0213 Brewing 03






The success of the Hood River brewing industry comes from the melding of experienced brewers with premium beer ingredients. Thanks to Full Sail, Hood River has had plenty of skilled brewers for the last quarter century. “I think they are all exceptionally well trained,” says Brian Butenschoen, the executive director of the Oregon Brewers Guild, a nonprofit trade organization that represents the state’s breweries.

“Full Sail hires pretty stinking smart and ambitious folks,” says Josh Pfriem, brewer and part owner of Pfriem Family Brewers, Hood River’s newest. Firmat says Full Sail believes in hiring brewers with an entrepreneurial spirit. The company is and always has been employee owned, so as brewers, these employees were provided more access to the inner workings of the company than would be traditional.

Experience alone would not yield the high-quality beers the region is producing, and that is where the access to premium ingredients comes into play. Each of the town’s brewers uses the best of what Hood River and its Northwest neighbors have to offer. “We’re in such a great location,” says Jamie Emmerson, executive brewmaster at Full Sail. “We are situated between the two great hop-producing areas of the U.S.”

The Hood River brewing teams use grains from the Northwest, Idaho and Southern Canada. The hops are grown almost entirely in either the Yakima or Willamette valleys, with a few foreign exceptions for rare strains or seasonal needs. When the grains and hops meet, it is in water pulled from three springs on the northern slopes of Mount Hood, less than 20 miles south of downtown Hood River. “It’s the best water in the world,” Pfriem says. 



 

More Articles

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Storyteller in Chief: Power Player

September 2015
Wednesday, August 19, 2015
BY LINDA WESTON

In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...

Light Reading

September 2015
Thursday, August 20, 2015
BY JACOB PALMER

Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.


Read more...

Ranking the airlines that fly PDX

The Latest
Friday, August 14, 2015
airlinesthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS