Sponsored by Oregon Business

Hood River's craft beer boom

| Print |  Email
Articles - February 2013
Monday, January 28, 2013


0213 Brewing 08
Logsdon Farmhouse Ales are sold, like wine, in elegant 750ml bottles.
// Photo by Joseph Eastburn

Years ago these brewers would have had shoulder seasons and quiet weekdays to help meet demand, since Hood River tourism had been largely a weekend affair, but the breweries themselves have helped turn area tourism into a year-round reality. Each brewery now reports a noticeable rise in weekday and off-season tourism over years past. “Every week there are beer nerds driving out here from Portland on what might otherwise be a slow day,” says Jason Kahler, Solera Brewery’s brewer and part owner.

With the region’s beer reputation solidifying, brewers are looking for continued growth in Portland, Seattle and other major markets that are crucial to long-term success. Double Mountain’s new bottling and bottle-return program launched in October 2012. Logsdon is widely distributed and continues to look for new outlets, while Pfriem begins to push hard into the wholesale and production side of the business, looking to soon brew and distribute about 9,000 barrels annually. Everybody’s and Solera are looking to move further into the wholesale game as they catch up to the local demand and space constraints that hold them back. Kahler knows that Double Mountain and Pfriem are working hard in the Portland market now, and he is fine with letting them do the legwork of spreading the Hood River name and driving visitors to the area to experience the beers.

If the growth continues, the niches in the local market will narrow. For now, the brewers and owners believe strongly in the quality of their neighbors’ beers and breweries, and it makes promoting the area as a whole a painless prospect. The opening of a low-quality brewery or a new brewery that competes directly with the styles and atmosphere of one of the establishment may rock the boat, but for now, a high tide raises all ships.

0213 Brewing Timeline 500pxW

Matt Werbach is a journalist based in Hood River. He last wrote on Turtle Island Foods for Oregon Business. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


More Articles

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Down on the Bayou

October 2015
Monday, September 28, 2015

A Power Lunch at Zydeco Kitchen and Cocktails in Bend.


The Cover Story

Linda Baker
Thursday, August 27, 2015
01-cover-0915-thumbBY LINDA BAKER

How do you put a baby on the cover of a business magazine without it looking too cutesy?


Ranking the airlines that fly PDX

The Latest
Friday, August 14, 2015

17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.


Grain Food

September 2015
Wednesday, August 19, 2015

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Inside the Box

September 2015
Wednesday, August 19, 2015

Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?


Living the dream

Friday, August 21, 2015

smugglespearsthumbRenee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.

Oregon Business magazinetitle-sponsored-links-02