Looking back, forward

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Articles - January 2013
Monday, December 10, 2012

0113 EditorsLetter 01

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The new year always brings the urge to assess the past and gaze into the future. Looking back over the year’s efforts by the Oregon Business team, I measure our success not only by the breadth and depth of our coverage and how well we covered the diversity of Oregon’s business issues, but whether we consistently got at the “why” behind news stories and economic trends.

One of the most important services that OB provides is getting behind the numbers and analyzing the data. OB research editor Brandon Sawyer is a specialist at that. His Data Dig feature in the October issue delved into the CEO pay of Oregon’s top public companies versus the stock performance of those companies. If you haven’t read it, the results are surprising and important. It’s research that no one else in the state has done and made publicly available.

Our coverage reached far and wide, from a story about how a family ranch in Maupin survives economically in this day and age to the money behind the sale of Oregon’s Kiger mustangs. We traveled to a good bit of the state with reports on Corvallis, Newberg-Dundee, The Dalles, and the corridor cities of Salem, Albany, Springfield and Eugene. In each, we wrote about how those towns and regions are innovating and meeting their challenges. Our coverage of wildly different trends included the rise of the “Mommy” economy, the maturation of Oregon’s film and TV industry, why Portland has such a hot restaurant economy (it isn’t just the good food) and 10 green ideas that can change the world.

And while numbers and regional trends are important, so are the leaders in the state. We profiled many of them over the months, including consummate businessman and go-to citizen Tom Kelly, as well as Mike Green and his efforts to bridge the tech economy and black America.

These were just a few of the many, many stories in our magazine and on our website that we produced with the mission to intelligently inform our readers about business and economic issues.

Looking forward, we’ve got a great year coming up. Most notably, our 100 Best Companies to Work For in Oregon workplace research project turns 20 in 2013. That is another effort by Oregon Business to set the standard for great practices and also to help businesses get the information they need to thrive. We hope your holidays are warm and merry, and your New Year filled with success.

 

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