Home Back Issues Nov/Dec 2012 Getting off the road

Getting off the road

| Print |  Email
Articles - Nov/Dec 2012
Monday, November 05, 2012
1112 EditorsLetter
Wine-tasting rooms have become more numerous in downtown Newberg. More restaurants and retail shops are needed.
// Photo by Sierra Breshears

There's an old reporter's adage about our business: The definition of news is what your editors see on their way to work. There’s a lot of truth in that. In the case of the story on Newberg and Dundee in this issue, I was both reporter and editor, but in this case, it was on my many drives from Portland to the Coast — and I had missed the news. For years I’ve barreled through both wine-country towns as I’ve headed west, barely glancing at them while I grumbled about the traffic. On those occasions when I had to sit in a jam, I didn’t see much out my windshield that invited me to stop and linger, other than a few wine tastings in Dundee. But a few months ago, I was having lunch with Susan Sokol Blosser on McMinnville’s charming and bustling Third Street. The founder of Sokol Blosser Winery, Susan turned that over to her children and then founded the nonprofit Yamhill Enrichment Society. Few people have the history and perspective about Yamhill County that Susan does, so when she told me about her very different windshield view of Newberg and Dundee, I listened. She convinced me that I didn’t know much about her Yamhill County towns. In fact, though both towns express a bit of McMinnville envy, she said she was envious of Newberg for several reasons, including its Chehalem Cultural Center and the Austin family. The Austins — founders of A-dec in Newberg, and an important philanthropic family — are very familiar to me and many others. But the cultural center and the rest of the efforts going on in Newberg? I knew nothing. “The wine community made Yamhill County more than a pass through to the Coast; it’s become so much more,” Susan said. “It’s awakened leadership in the small communities.” So I set out to get off the beaten path, especially now that the Newberg-Dundee bypass will become a reality in 2016. After 25 years of wrangling, the new bypass will give both towns fresh possibilities. What I found reminds me again to get out of my car and look beyond the windshield at every town in Oregon, no matter how small or how they might look from the road. When I do, I’m always amazed at what I find.


Robin Doussard

 

 

More Articles

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

Semiconductor purgatory

News
Monday, October 06, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS