Home Back Issues Nov/Dec 2012 American-made plan in the bag

American-made plan in the bag

| Print |  Email
Articles - Nov/Dec 2012
Monday, November 05, 2012

 

BY JON BELL

1112 GamePlan WiggysIf Doug Hoschek can’t get REI to consider carrying a line of sleeping bags, then probably no one can.

The impassioned 68-year-old veteran of the textile industry preaches a mean gospel for sleeping bags, outerwear and the insulation that fills them from Wiggy’s, a Colorado company founded by longtime friend and associate Jerry Wigutow. He got to know bigwigs like Jim Whittaker, the one-time CEO of REI and the first American to summit Mount Everest.

And around 1980, Hoschek himself helped develop and sell one of the most ubiquitous fabrics in the outdoor world — Polarfleece — while on the payroll at the famed Massachusetts textile company Malden Mills.

“For 15 years, I basically controlled who got Polarfleece in the U.S.,” says Hoschek, whose run with the fabric essentially ended in 1995 when a fire burned Malden Mills to the ground.

With most textile manufacturing now outsourced overseas and stateside retailers sticking with their foreign supply chains, Hoschek has had a tough time getting Wiggy’s bags, which are popular with the U.S. military, into the broader outdoor market. Undaunted, Hoschek opened his own Wiggy’s retail store in Bend’s Old Mill Marketplace in early October, which sells Wiggy’s American-made sleeping bags and outdoor clothing.

Competing with big names like The North Face and Marmot won’t be easy, but Hoschek is confident in the products and thinks consumers will be too. He’s also encouraged to hear that Wiggy’s Alaska, a small store Wigutow helped start in Anchorage, has annual sales north of $500,000.

Beyond finding success through the Wiggy’s store, Hoschek also sees a greater goal in his current endeavor: revitalizing domestic manufacturing and restoring Oregon to its proper place as a synthetic and natural textile powerhouse. One idea: helping Wigutow possibly relocate his manufacturing operations — with job opportunities for up to 40 people — to Bend in 2013. Hoschek says he ran his thoughts on reviving Oregon’s textile sector past Gov. John Kitzhaber earlier this year.

“He looked at me, his eyes got wide and he said, ‘How are you going to do it?’” Hoschek says. “And I said, ‘Just watch.’”

 

More Articles

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS