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|Articles - Nov/Dec 2012|
|Monday, November 05, 2012|
BY JON BELL
If Doug Hoschek can’t get REI to consider carrying a line of sleeping bags, then probably no one can.
The impassioned 68-year-old veteran of the textile industry preaches a mean gospel for sleeping bags, outerwear and the insulation that fills them from Wiggy’s, a Colorado company founded by longtime friend and associate Jerry Wigutow. He got to know bigwigs like Jim Whittaker, the one-time CEO of REI and the first American to summit Mount Everest.
And around 1980, Hoschek himself helped develop and sell one of the most ubiquitous fabrics in the outdoor world — Polarfleece — while on the payroll at the famed Massachusetts textile company Malden Mills.
“For 15 years, I basically controlled who got Polarfleece in the U.S.,” says Hoschek, whose run with the fabric essentially ended in 1995 when a fire burned Malden Mills to the ground.
With most textile manufacturing now outsourced overseas and stateside retailers sticking with their foreign supply chains, Hoschek has had a tough time getting Wiggy’s bags, which are popular with the U.S. military, into the broader outdoor market. Undaunted, Hoschek opened his own Wiggy’s retail store in Bend’s Old Mill Marketplace in early October, which sells Wiggy’s American-made sleeping bags and outdoor clothing.
Competing with big names like The North Face and Marmot won’t be easy, but Hoschek is confident in the products and thinks consumers will be too. He’s also encouraged to hear that Wiggy’s Alaska, a small store Wigutow helped start in Anchorage, has annual sales north of $500,000.
Beyond finding success through the Wiggy’s store, Hoschek also sees a greater goal in his current endeavor: revitalizing domestic manufacturing and restoring Oregon to its proper place as a synthetic and natural textile powerhouse. One idea: helping Wigutow possibly relocate his manufacturing operations — with job opportunities for up to 40 people — to Bend in 2013. Hoschek says he ran his thoughts on reviving Oregon’s textile sector past Gov. John Kitzhaber earlier this year.
“He looked at me, his eyes got wide and he said, ‘How are you going to do it?’” Hoschek says. “And I said, ‘Just watch.’”
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
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