Home Back Issues October 2012 Serving the law

Serving the law

| Print |  Email
Articles - October 2012
Monday, September 24, 2012

BY LINDA BAKER

1012 Launch Manzama
Peter Ozolin, CEO of Manzama
// Photo by Steve Tague

A graduate of Willamette University’s joint MBA/law program, Peter Ozolin was always more interested in entrepreneurialism than the practice of law. So in 2010, he co-founded Manzama, a startup that searches the Internet for data relevant to the company’s legal clients. The so-called “listening platform” monitors Facebook, blogs, Twitter, legal journals and other sites for information about specific cases, clients or law firms, then filters and analyzes it depending on the user’s needs. For example, a law firm might choose to track Oracle’s merger and acquisition activity, Walmart’s class action suits, or references to judges and expert witnesses. The software also lets users identify emerging trends and shows spikes in online activity on a given topic. So far, Manzama has landed 50 of the country’s top 250 law firms as clients; smaller law firms are also onboard. The company recently licensed its platform to a health care organization interested in tracking the pharmaceutical industry. Investment and accounting firms are also a natural fit for the platform, Ozolin says. Search engines and news aggregators have limited value for companies interested in business intelligence, he adds. “We didn’t set out to compete with Google alerts. But the firms that have adopted us don’t use it anymore.”

COMPANY: Manzama

PRODUCT: Web-monitoring software

CEO: Peter Ozolin

HEADQUARTERS: Bend

LAUNCHED: 2010

AT A GLANCE

Raised several million from angel investors and venture capital firms. Doubled revenue from last year; current monthly revenues are between $150,000 and $175,000. Employs 15 full-time workers and several contractors.

SALES PITCH

“The name Manzama has two stories to it. The first is that it’s Swahili for ‘From many there is one.’ The other is: It doesn’t have a meaning. We did submit the first for an official definition in Webster’s dictionary.”

 

More Articles

Fuel's gold

March 2014
Tuesday, February 25, 2014
BY SOPHIA BENNETT

The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue. 


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

The 2014 List: The Top 33 Large Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Small business sales go big

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.

BTNMarch14 tableBTNMarch14 line


BTNMarch14 piePDXBTNMarch14 pieUSA


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS