Sponsored by Lane Powell

Serving the law

| Print |  Email
Articles - October 2012
Monday, September 24, 2012

BY LINDA BAKER

1012 Launch Manzama
Peter Ozolin, CEO of Manzama
// Photo by Steve Tague

A graduate of Willamette University’s joint MBA/law program, Peter Ozolin was always more interested in entrepreneurialism than the practice of law. So in 2010, he co-founded Manzama, a startup that searches the Internet for data relevant to the company’s legal clients. The so-called “listening platform” monitors Facebook, blogs, Twitter, legal journals and other sites for information about specific cases, clients or law firms, then filters and analyzes it depending on the user’s needs. For example, a law firm might choose to track Oracle’s merger and acquisition activity, Walmart’s class action suits, or references to judges and expert witnesses. The software also lets users identify emerging trends and shows spikes in online activity on a given topic. So far, Manzama has landed 50 of the country’s top 250 law firms as clients; smaller law firms are also onboard. The company recently licensed its platform to a health care organization interested in tracking the pharmaceutical industry. Investment and accounting firms are also a natural fit for the platform, Ozolin says. Search engines and news aggregators have limited value for companies interested in business intelligence, he adds. “We didn’t set out to compete with Google alerts. But the firms that have adopted us don’t use it anymore.”

COMPANY: Manzama

PRODUCT: Web-monitoring software

CEO: Peter Ozolin

HEADQUARTERS: Bend

LAUNCHED: 2010

AT A GLANCE

Raised several million from angel investors and venture capital firms. Doubled revenue from last year; current monthly revenues are between $150,000 and $175,000. Employs 15 full-time workers and several contractors.

SALES PITCH

“The name Manzama has two stories to it. The first is that it’s Swahili for ‘From many there is one.’ The other is: It doesn’t have a meaning. We did submit the first for an official definition in Webster’s dictionary.”

 

More Articles

Money Talks

March 2015
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR

Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.


Read more...

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

Game On

March 2015
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR

The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS