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|Articles - October 2012|
|Monday, September 24, 2012|
BY LINDA BAKER
Two trends currently dominate the supermarket industry: concerns about price and locally grown, locally procured food. In that environment, Brookings-based C&K Market is carving out its own niche. “We’re not Whole Foods, but we’re not a down-and-dirty ma-and-pa,” says Greg Sandeno, CEO of the independent grocery chain. “We’re a community store offering local quality and a fresh product.”
It’s a strategy that has proved successful for the family-owned business, which was founded in 1956 and operates 65 stores and pharmacies under the banners Ray’s Food Place, C&K Market, Shop Smart and Pharmacy Express.
Five years ago, C&K grossed $425 million and operated 57 stores, mostly in rural Oregon and California. In 2011 the company, which employs 2,400, grossed $500 million. The company, which grows by acquisition, acquired three new stores this past year in the Oregon towns of Talent, Drain and Philomath.
C&K recently launched its first loyalty card program, including coupons, personalized offers and points-based discounts. The program helps the company target its products and services to fit the different markets it serves.
“Instead of taking the shotgun and trying to hit something, we’re using a scalpel,” says C&K marketing director Grant Lunde. The chain is also putting more emphasis on “hyperlocal” food, Sandeno says, engaging with local farmers and purveyors to provide products made or grown close to the store.
The big chains such as Fred Meyer are competing on price, says Sandeno. “We’re here to be the local friend.”
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Friday, December 12, 2014
BY LINDA BAKER
A conversation with Oregon state economist Josh Lehner.
Thursday, December 11, 2014
BY APRIL STREETER
Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.
Saturday, December 13, 2014
A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.
Tuesday, January 27, 2015
Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.
Thursday, December 18, 2014
BY MEGHAN NOLT
VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.
Friday, January 02, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.
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