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|Articles - October 2012|
|Monday, September 24, 2012|
BY LINDA BAKER
Two trends currently dominate the supermarket industry: concerns about price and locally grown, locally procured food. In that environment, Brookings-based C&K Market is carving out its own niche. “We’re not Whole Foods, but we’re not a down-and-dirty ma-and-pa,” says Greg Sandeno, CEO of the independent grocery chain. “We’re a community store offering local quality and a fresh product.”
It’s a strategy that has proved successful for the family-owned business, which was founded in 1956 and operates 65 stores and pharmacies under the banners Ray’s Food Place, C&K Market, Shop Smart and Pharmacy Express.
Five years ago, C&K grossed $425 million and operated 57 stores, mostly in rural Oregon and California. In 2011 the company, which employs 2,400, grossed $500 million. The company, which grows by acquisition, acquired three new stores this past year in the Oregon towns of Talent, Drain and Philomath.
C&K recently launched its first loyalty card program, including coupons, personalized offers and points-based discounts. The program helps the company target its products and services to fit the different markets it serves.
“Instead of taking the shotgun and trying to hit something, we’re using a scalpel,” says C&K marketing director Grant Lunde. The chain is also putting more emphasis on “hyperlocal” food, Sandeno says, engaging with local farmers and purveyors to provide products made or grown close to the store.
The big chains such as Fred Meyer are competing on price, says Sandeno. “We’re here to be the local friend.”
Monday, September 28, 2015
BY DAN COOK
Eastern Oregon marketers refocus rural assets through an urban lens.
Tuesday, September 08, 2015
BY LINDA BAKER
Alan Lehto, TriMet's director of policy & planning, shares a few thoughts on ride sharing and more nimble bus services.
Monday, September 28, 2015
BY GARY FISH
Over the years, many mentors have taught me lessons that have helped shape the way I view the world of work and our business.
Wednesday, September 16, 2015
BY GREGG LEWIS | OP-ED
The issue of green-washing remains a significant challenge to those of us who would like to see the building sector in this country do more than make unverifiable claims of sustainability. Transparency about the impacts of a given material is the only way to allow designers to make intelligent choices when selecting building products.
Thursday, September 24, 2015
BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Wednesday, August 19, 2015
BY JACOB PALMER
Live, Work, Play wit the CEO of Ruby Receptionists.
Wednesday, September 09, 2015
BY CHRIS NOBLE | ART DIRECTOR
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