Home Back Issues October 2012 Market growth

Market growth

| Print |  Email
Articles - October 2012
Monday, September 24, 2012

BY LINDA BAKER

1012 Dispatches Grocers
Greg Sandeno (center) and community members at the August opening of the Philomath C&K Market

Two trends currently dominate the supermarket industry: concerns about price and locally grown, locally procured food. In that environment, Brookings-based C&K Market is carving out its own niche. “We’re not Whole Foods, but we’re not a down-and-dirty ma-and-pa,” says Greg Sandeno, CEO of the independent grocery chain. “We’re a community store offering local quality and a fresh product.”

It’s a strategy that has proved successful for the family-owned business, which was founded in 1956 and operates 65 stores and pharmacies under the banners Ray’s Food Place, C&K Market, Shop Smart and Pharmacy Express.

Five years ago, C&K grossed $425 million and operated 57 stores, mostly in rural Oregon and California. In 2011 the company, which employs 2,400, grossed $500 million. The company, which grows by acquisition, acquired three new stores this past year in the Oregon towns of Talent, Drain and Philomath.

C&K recently launched its first loyalty card program, including coupons, personalized offers and points-based discounts. The program helps the company target its products and services to fit the different markets it serves.

“Instead of taking the shotgun and trying to hit something, we’re using a scalpel,” says C&K marketing director Grant Lunde. The chain is also putting more emphasis on “hyperlocal” food, Sandeno says, engaging with local farmers and purveyors to provide products made or grown close to the store.

The big chains such as Fred Meyer are competing on price, says Sandeno. “We’re here to be the local friend.”

 

More Articles

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS