Market growth

| Print |  Email
Articles - October 2012
Monday, September 24, 2012

BY LINDA BAKER

1012 Dispatches Grocers
Greg Sandeno (center) and community members at the August opening of the Philomath C&K Market

Two trends currently dominate the supermarket industry: concerns about price and locally grown, locally procured food. In that environment, Brookings-based C&K Market is carving out its own niche. “We’re not Whole Foods, but we’re not a down-and-dirty ma-and-pa,” says Greg Sandeno, CEO of the independent grocery chain. “We’re a community store offering local quality and a fresh product.”

It’s a strategy that has proved successful for the family-owned business, which was founded in 1956 and operates 65 stores and pharmacies under the banners Ray’s Food Place, C&K Market, Shop Smart and Pharmacy Express.

Five years ago, C&K grossed $425 million and operated 57 stores, mostly in rural Oregon and California. In 2011 the company, which employs 2,400, grossed $500 million. The company, which grows by acquisition, acquired three new stores this past year in the Oregon towns of Talent, Drain and Philomath.

C&K recently launched its first loyalty card program, including coupons, personalized offers and points-based discounts. The program helps the company target its products and services to fit the different markets it serves.

“Instead of taking the shotgun and trying to hit something, we’re using a scalpel,” says C&K marketing director Grant Lunde. The chain is also putting more emphasis on “hyperlocal” food, Sandeno says, engaging with local farmers and purveyors to provide products made or grown close to the store.

The big chains such as Fred Meyer are competing on price, says Sandeno. “We’re here to be the local friend.”

 

More Articles

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Election Season

November/December 2014
Wednesday, October 22, 2014

We didn’t intend this issue to have an election season theme. But politics has a way of seeping into the cracks and fissures.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Free Falling

Contributed Blogs
Thursday, December 18, 2014
121714-oilprice-thumbBY JASON NORRIS | OB CONTRIBUTOR

The implosion of the energy complex: The best thing for low oil prices is low oil prices.


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS