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|Articles - October 2012|
|Monday, September 24, 2012|
Page 2 of 2Berry is firm that he has no desire to expand until he can prove that a regional model works. If it does, he would consider expanding, but instead of shipping Oregon albacore across the country, Berry would invest in a new supply chain in each region. Berry hopes to have a “Fishpeople Northeast” that would take advantage of Maine’s fresh lobster and employ a New England business to make sauces from local ingredients. “We’d keep the dollars there in the community,” says Berry. Meanwhile, the legal, financial and marketing arms of the company would remain in Oregon.
Fishpeople’s initial run of 10,000 units is small by industry standards. Finding processors on the Coast who would work with such small numbers was a challenge for Fishpeople’s head of operations, Charlie Slate. Formerly the sustainability specialist at fish-processing giant Pacific Seafood in Clackamas, Slate had lengthy conversations with processors, explaining Fishpeople’s mission to keep money, jobs and fish in Oregon, before he found the right matches. The company will be sourcing Chinook from Skipanon Brand Seafood in Warrenton; albacore from Oregon Seafoods in Coos Bay; and smoked oysters from Tillamook’s T&S Oyster Farm, which farms in Netarts Bay. Barnacle Bill’s Seafood Market in Lincoln City is smoking the salmon in the chowder.
Fishpeople is also contracting with Oregon Seafoods to use its retort packer, which owner Mike Babcock bought two years ago when he launched Sea Fare Pacific, his line of once-cooked Oregon albacore.
A relatively short supply chain — working directly with USDA-inspected processors like Oregon Seafoods and having regular conversations with them, the fishermen and the sauce kitchen — will allow Fishpeople to have a traceable product. Consumers can plug in the batch number on fishpeopleseafood.com and find out which vessel caught their fish.
Sustainability is also integral to Fishpeople’s brand. While researching the health of local fish stocks and which fishing methods trap the least amount of bycatch, Berry and his crew consulted the respected seafood ratings put out by the Blue Ocean Institute, the Marine Stewardship Council and the Monterey Bay Aquarium. Ultimately, none of these provided enough nuanced information on Oregon fisheries, so they wrote their own Oregon-centric seafood ratings on seven species of fish.
Berry hasn’t always built businesses around his environmental ethics. When he ran the Apparel Source, Berry had a crisis of conscience. He had been sourcing conventional cotton when he realized that it was doused with toxic insecticides that were hazardous to workers and watersheds. On the verge of leaving the company, Berry sought advice from environmentalist Paul Hawken, author of The Ecology of Commerce. “He told me I had greater leverage making change as a captain of industry than I did as a citizen,” Berry recounts. So he began sourcing organic cotton and soon started Greensource, an organic T-shirt division that supplied Walmart and Target. Before he sold it, Greensource was one of the largest organic-cotton textile companies in the world.
The idea that business can be a force for good has stuck with Berry. With Fishpeople, he is betting that Oregonians will vote with their forks by buying a product that is in sync with their values as well as their taste buds.
Making a profit is just one of many returns Berry hopes to see. “Once we start building volume, we can start having a positive impact on coastal communities and habitats,” Berry says. “That’s the day I’ll be happy and fulfilled.”
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
Monday, September 28, 2015
BY TIM NEVILLE
Betty Roppe steers Prineville into the future.
Monday, September 28, 2015
BY JOE CORTRIGHT
Corporate headquarters are no longer a marker of economic prowess.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
Wednesday, September 30, 2015
BY KIM MOORE
Oregon Business magazine’s seventh annual 100 Best Nonprofits to Work For project attracted more than 150 nonprofits from around the state from a variety of sectors, including social services and environmental advocacy. More than 5,000 employees and volunteers filled out the survey, rating their satisfaction with work environment, mission and goals, career development and learning, benefits and compensation, and management and communications.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Keep Pendleton Weird|
|Cream of the Crop|
|Microsoft unveils new lineup of products|
|Miller-Budweiser merger hits snags|
|Portland State campus security to carry guns|
|Twitter's Steve Jobs?|
|American Apparel files for Ch. 11|
|Hiring report disappoints|
|Phil Knight memoir: Coming spring 2016|
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Cliff Davidson Named Partner of the Firm.
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Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.