|| Print ||
|Articles - October 2012|
|Monday, September 24, 2012|
Page 2 of 2Berry is firm that he has no desire to expand until he can prove that a regional model works. If it does, he would consider expanding, but instead of shipping Oregon albacore across the country, Berry would invest in a new supply chain in each region. Berry hopes to have a “Fishpeople Northeast” that would take advantage of Maine’s fresh lobster and employ a New England business to make sauces from local ingredients. “We’d keep the dollars there in the community,” says Berry. Meanwhile, the legal, financial and marketing arms of the company would remain in Oregon.
Fishpeople’s initial run of 10,000 units is small by industry standards. Finding processors on the Coast who would work with such small numbers was a challenge for Fishpeople’s head of operations, Charlie Slate. Formerly the sustainability specialist at fish-processing giant Pacific Seafood in Clackamas, Slate had lengthy conversations with processors, explaining Fishpeople’s mission to keep money, jobs and fish in Oregon, before he found the right matches. The company will be sourcing Chinook from Skipanon Brand Seafood in Warrenton; albacore from Oregon Seafoods in Coos Bay; and smoked oysters from Tillamook’s T&S Oyster Farm, which farms in Netarts Bay. Barnacle Bill’s Seafood Market in Lincoln City is smoking the salmon in the chowder.
Fishpeople is also contracting with Oregon Seafoods to use its retort packer, which owner Mike Babcock bought two years ago when he launched Sea Fare Pacific, his line of once-cooked Oregon albacore.
A relatively short supply chain — working directly with USDA-inspected processors like Oregon Seafoods and having regular conversations with them, the fishermen and the sauce kitchen — will allow Fishpeople to have a traceable product. Consumers can plug in the batch number on fishpeopleseafood.com and find out which vessel caught their fish.
Sustainability is also integral to Fishpeople’s brand. While researching the health of local fish stocks and which fishing methods trap the least amount of bycatch, Berry and his crew consulted the respected seafood ratings put out by the Blue Ocean Institute, the Marine Stewardship Council and the Monterey Bay Aquarium. Ultimately, none of these provided enough nuanced information on Oregon fisheries, so they wrote their own Oregon-centric seafood ratings on seven species of fish.
Berry hasn’t always built businesses around his environmental ethics. When he ran the Apparel Source, Berry had a crisis of conscience. He had been sourcing conventional cotton when he realized that it was doused with toxic insecticides that were hazardous to workers and watersheds. On the verge of leaving the company, Berry sought advice from environmentalist Paul Hawken, author of The Ecology of Commerce. “He told me I had greater leverage making change as a captain of industry than I did as a citizen,” Berry recounts. So he began sourcing organic cotton and soon started Greensource, an organic T-shirt division that supplied Walmart and Target. Before he sold it, Greensource was one of the largest organic-cotton textile companies in the world.
The idea that business can be a force for good has stuck with Berry. With Fishpeople, he is betting that Oregonians will vote with their forks by buying a product that is in sync with their values as well as their taste buds.
Making a profit is just one of many returns Berry hopes to see. “Once we start building volume, we can start having a positive impact on coastal communities and habitats,” Berry says. “That’s the day I’ll be happy and fulfilled.”
Tuesday, November 03, 2015
PHOTOS BY JASON E. KAPLAN
Saturday, October 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
What's it like working with your sister and how do you compete in Portland's crowded artisan ice cream space?
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
Wednesday, November 11, 2015
BY LINDA BAKER
“What we’ve seen traditionally over the past few decades is a reduction of short line railroads. This is a rare opportunity to see a line being opened.”
Wednesday, October 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Friday, November 20, 2015
PHOTOS BY JASON E. KAPLAN
Wednesday, October 28, 2015
BY LINDA BAKER
Veteran political consultant Carol Butler plays to win.
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Obama strikes optimistic tone on climate change|
|ISIS social mobilization 'unprecedented'|
|Senate Finance Committee scrutinizes museum tax status|
|IAAF president steps down from position with Nike|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
Advances in technology are reshaping the health care landscape. For patients, technologies such as 3D printing and advanced genomics are offering bold new treatment options for life-threatening illnesses and injuries. However, technology is not only revolutionizing patient care; it is also transforming the way health care administrators optimize resources, streamline processes, and improve patient and employee satisfaction.
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Justin E. Hobson has joined Lane Powell’s Portland office as an Attorney in the Firm’s Taxation Practice Group. Prior to joining Lane Powell, Hobson worked as an International Tax Manager for PricewaterhouseCoopers LLP’s International Tax Services team.
Learn about MBA options, including online and Saturday programs.
Health insurer expects new customer-friendly waterfront location to open by April.