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|Articles - October 2012|
|Monday, September 24, 2012|
Page 2 of 2Berry is firm that he has no desire to expand until he can prove that a regional model works. If it does, he would consider expanding, but instead of shipping Oregon albacore across the country, Berry would invest in a new supply chain in each region. Berry hopes to have a “Fishpeople Northeast” that would take advantage of Maine’s fresh lobster and employ a New England business to make sauces from local ingredients. “We’d keep the dollars there in the community,” says Berry. Meanwhile, the legal, financial and marketing arms of the company would remain in Oregon.
Fishpeople’s initial run of 10,000 units is small by industry standards. Finding processors on the Coast who would work with such small numbers was a challenge for Fishpeople’s head of operations, Charlie Slate. Formerly the sustainability specialist at fish-processing giant Pacific Seafood in Clackamas, Slate had lengthy conversations with processors, explaining Fishpeople’s mission to keep money, jobs and fish in Oregon, before he found the right matches. The company will be sourcing Chinook from Skipanon Brand Seafood in Warrenton; albacore from Oregon Seafoods in Coos Bay; and smoked oysters from Tillamook’s T&S Oyster Farm, which farms in Netarts Bay. Barnacle Bill’s Seafood Market in Lincoln City is smoking the salmon in the chowder.
Fishpeople is also contracting with Oregon Seafoods to use its retort packer, which owner Mike Babcock bought two years ago when he launched Sea Fare Pacific, his line of once-cooked Oregon albacore.
A relatively short supply chain — working directly with USDA-inspected processors like Oregon Seafoods and having regular conversations with them, the fishermen and the sauce kitchen — will allow Fishpeople to have a traceable product. Consumers can plug in the batch number on fishpeopleseafood.com and find out which vessel caught their fish.
Sustainability is also integral to Fishpeople’s brand. While researching the health of local fish stocks and which fishing methods trap the least amount of bycatch, Berry and his crew consulted the respected seafood ratings put out by the Blue Ocean Institute, the Marine Stewardship Council and the Monterey Bay Aquarium. Ultimately, none of these provided enough nuanced information on Oregon fisheries, so they wrote their own Oregon-centric seafood ratings on seven species of fish.
Berry hasn’t always built businesses around his environmental ethics. When he ran the Apparel Source, Berry had a crisis of conscience. He had been sourcing conventional cotton when he realized that it was doused with toxic insecticides that were hazardous to workers and watersheds. On the verge of leaving the company, Berry sought advice from environmentalist Paul Hawken, author of The Ecology of Commerce. “He told me I had greater leverage making change as a captain of industry than I did as a citizen,” Berry recounts. So he began sourcing organic cotton and soon started Greensource, an organic T-shirt division that supplied Walmart and Target. Before he sold it, Greensource was one of the largest organic-cotton textile companies in the world.
The idea that business can be a force for good has stuck with Berry. With Fishpeople, he is betting that Oregonians will vote with their forks by buying a product that is in sync with their values as well as their taste buds.
Making a profit is just one of many returns Berry hopes to see. “Once we start building volume, we can start having a positive impact on coastal communities and habitats,” Berry says. “That’s the day I’ll be happy and fulfilled.”
Monday, June 16, 2014
The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
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Lane Powell Shareholder Susan K. Eggum has been elected as vice chair of programs and projects for the International Association of Defense Counsel’s (IADC’s) Employment Law Committee.
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