Sponsored by Oregon Business

Regional report: Valley city evolution

| Print |  Email
Articles - October 2012
Monday, September 24, 2012


Eugene/Springfield: Downtown rising

1012 ValleyCityEvolution 02
Above: "There are a lot of creative young people living near downtown Springfield, but there's no place to go," says Bart Caridio, the developer behind Plank Town Brewing Co., a brewpub scheduled to open on Main Street this fall.
Below: Developer Steve Master is building several mixed-use projects in downtown Eugene, including First on Broadway, which will house the Bijou Metro cinema and a bar and restaurant on the ground floor, with 16 apartments above.
// Photos by Eric Näslund
1012 ValleyCityEvolution 05

Bart Caridio abides by the brewpub theory of urban revitalization. Over a decade ago, the Cottage Grove businessman helped open Sam Bond’s Garage pub in Eugene’s Whiteaker district, and helped transform a languishing, crime-ridden community into one of the city’s hottest neighborhoods. This month, Caridio is opening Plank Town Brewing Co. in downtown Springfield, a neighborhood that, until recently, was known for its drug use, fights and prostitution. “It’s the right spot for business,” says Caridio. Plank Town, he says, “is going to be one of the premier brewpubs in the state.”

Defined by their proximity to the University of Oregon, Eugene and Springfield have struggled to develop their downtown districts into thriving business and social centers. For decades, strip clubs and bars have dominated Springfield’s central core. In Eugene, various downtown redevelopment schemes, most notably the failed pedestrian mall, never evolved into the desired urban catalyst.

Now, despite the recession, both downtowns appear to have turned a corner. In Eugene, more than $100 million is being invested in the central core. The roster of projects that have recently opened or are under construction include: the Broadway Commerce Center, a renovation by Portland’s Beam Development; a new Lane Community College campus; the Inn at the 5th, the city’s first luxury hotel; and a new 255-unit student-housing project.

In Springfield, new development includes the Hatch business incubator run by NEDCO, a neighborhood development corporation; a campus for the public charter school, the Academy of Arts and Academics, to open this fall; and Vino and Vango, a small business that offers wine and painting parties and classes. The former First Christian Church is also being remodeled and will house a year-round farmers market and an industrial central kitchen.

Local developers and business owners credit public officials for catalyzing the urban renaissance in both cities. “You need the public sector to come in and partner. Without that, these projects wouldn’t happen,” says Steve Master, the developer of Park Place, a luxury apartment building that opened in Eugene last month. A low-interest loan from the city and a multiunit tax exemption helped make the project pencil, says Master, who is building another project downtown, the Broadway Lofts.

The spate of development in Eugene “is no accident; it’s a huge investment on the city’s part,” says Denny Braud, a development analyst in the city’s planning department. The city was the sole lender on the Beam project and contributed $8 million in urban-renewal funds to the community college campus.

For his part, Caridio applauds Springfield officials for “getting behind the local economy” and creating a more positive climate on Main Street. The city launched an aggressive and successful three-year campaign to get rid of the problem bars and strip clubs, partnering with the Oregon Liquor Control Commission to challenge each establishment’s liquor license. The city also cut the cost of building permits in half, Caridio says.

The simultaneous rise of the Eugene and Springfield downtowns reflects the growing affinity between the two cities, which partnered on a regional-prosperity summit and a regional-food consortium. The expanding EmX bus rapid transit corridor and a planned mixed-use district in Glenwood, located between the two cities, also help solidify the relationship. As Eugene and Springfield strengthen their identities, they also are creating a stronger presence for the entire region.

There are “real opportunities” happening in both cities, says Shane Johnson, COO of Angle, a tech startup in Eugene’s Broadway Commerce Center. “Anytime you get a brewpub rather than a strip club,” says Johnson, “you’re getting ahead.”

Linda Baker is the managing editor of Oregon Business. She can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


More Articles

Mayoral musings

Linda Baker
Tuesday, September 15, 2015
091515-mayors-thumbBY LINDA BAKER

The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.


Big Geek

October 2015
Monday, September 28, 2015

To attract technology companies, the U.S. Bancorp Tower repositions itself as open, light and playful.


Reader Input: In or Out

October 2015
Wednesday, September 30, 2015

The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.


Run, Nick, Run

October 2015
Monday, September 28, 2015

Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.



September 2015
Wednesday, August 19, 2015

Ben Kaiser holds his ground.


New green wood building product takes off in Oregon

Thursday, September 10, 2015
091115-cltjohnson-thumbBY KIM MOORE

Oregon is set to become a hub of a new type of wooden building design as a southern Oregon timber company becomes the first certified manufacturer of a high-tech wood product, known as cross-laminated timber, or CLT.


5 facts about the teaching profession in Oregon

The Latest
Thursday, October 08, 2015

Based on several metrics, Oregon has one of the lowest performing K-12 education systems in the country. Teacher compensation is part of the problem.

Oregon Business magazinetitle-sponsored-links-02