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|Articles - October 2012|
|Monday, September 24, 2012|
Page 1 of 4
BY LINDA BAKER
The Willamette Valley is noted for its rich farmland, world-class wineries and charming covered bridges and byways. But if the region attracts plenty of accolades, the midsize cities themselves tend to fly under the radar. Portland generates its own gravitational forces, attracting and spinning out all that is green, tech-driven and hip. But the smaller I-5 corridor cities — Salem, Albany, Eugene and Springfield — don’t get a lot of buzz, and not just because of their size. Lacking a clearly defined “brand” — the rugged individualism of Bend, the tourist orientation of Cannon Beach — these midtier urban areas occupy a relatively amorphous role in the Oregon popular imagination and post-recession economy.
Salem is at once the seat of state government, a center for agriculture and a commuter destination for Portland residents, says John Wales, Salem’s urban development director. But as the Salem economy continues to founder, “We’re really trying to figure out what we do well and who we are,” he says.
In search of the corridor-city identity, we traveled down I-5, stopping in Salem, Albany, Eugene and Springfield. Snapshots of each town reveal different approaches to brand development, along with a few challenges and success stories. Salem is pursuing economic-development strategies that specifically represent the state’s second-largest city, Albany is evolving beyond its heavy-industry roots, and Eugene and Springfield are experiencing a long-awaited downtown renaissance. Collectively, these changes spotlight the evolving identity of a region often described in context of the surrounding landscape and not the individual character of its cities.
Wednesday, August 27, 2014
Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.
Tuesday, August 26, 2014
BY KIM MOORE
The ubiquitous fast-food restaurant may be on the decline.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Wednesday, August 27, 2014
BY KLINT FINLEY
Treehouse CEO Ryan Carson builds a 21st-century trade school.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.