Changing care

| Print |  Email
Articles - September 2012
Monday, August 27, 2012
Article Index
Changing care
Page 2

 BY LINDA BAKER

0912 Tactics 01
Brian McLemore, president and CEO of Pacific Retirement Services in Medford.
//Photos by George Rubaloff
0912 Tactics 02

The timing couldn’t have been worse. In 2008 Pacific Retirement Services, a Medford-based senior-living nonprofit, opened the Mirabella, a luxury continuing-care retirement facility in downtown Seattle. Two years later, a second Mirabella opened in Portland’s South Waterfront district. “We hit the middle of the housing collapse,” says PRS president and CEO Brian McLemore.

Today the Mirabella facilities are about 80% occupied — not bad given that most residents have to sell their homes in order to pay the communities’ hefty entry fees, which average around the high $500,000s. But if the Mirabellas are weathering the economic storm, the collapse of the housing market did compel PRS to change its business strategy. From the late 1990s through 2008, the nonprofit was an aggressive developer of new senior-living projects. When the financial markets crashed, the organization moved away from startup development and toward expansion of existing facilities as well as managing and consulting for nonprofits that operate their own retirement communities.

“We had to change with the world,” says McLemore. “What we’re doing a lot of now is expanding existing campuses or repositioning older campuses that need to be remodeled or upgraded.”

In keeping with the times, PRS also aims to invest more resources in affordable and midmarket housing, part of a larger effort to meet the varied demands of the baby boom retiree market. “What we’re seeing is a wave of seniors coming who have different interests, wants and economic circumstances than the current seniors we’re dealing with,” McLemore says.

Pacific Retirement Services
President and CEO: Brian McLemore
Founded: 1991
Employees: 3,200 
Factoid: PRS serves 6,000 residents in five states

Founded in 1991, PRS today is the 12th-largest nonprofit provider of senior-living services in the nation, according to a 2011 ranking conducted by LeadingAge Ziegler. The nonprofit, which grossed about $188 million in 2011, up from about $135 million in 2009, employs 3,200 people and provides housing and services to about 6,000 residents in more than 35 communities around the country. Although much of the nonprofit’s income boost stems from the opening of the Mirabellas, the organization’s growth also reflects its expanding focus on consulting and property management.



 

More Articles

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Powerlist: Law Firms

October 2014
Thursday, September 25, 2014
BY KIM MOORE

A conversation with leading partners at law firms in Portland and eastern Oregon, followed by October's powerlist.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS