Changing care

| Print |  Email
Articles - September 2012
Monday, August 27, 2012

 BY LINDA BAKER

0912 Tactics 01
Brian McLemore, president and CEO of Pacific Retirement Services in Medford.
//Photos by George Rubaloff
0912 Tactics 02

The timing couldn’t have been worse. In 2008 Pacific Retirement Services, a Medford-based senior-living nonprofit, opened the Mirabella, a luxury continuing-care retirement facility in downtown Seattle. Two years later, a second Mirabella opened in Portland’s South Waterfront district. “We hit the middle of the housing collapse,” says PRS president and CEO Brian McLemore.

Today the Mirabella facilities are about 80% occupied — not bad given that most residents have to sell their homes in order to pay the communities’ hefty entry fees, which average around the high $500,000s. But if the Mirabellas are weathering the economic storm, the collapse of the housing market did compel PRS to change its business strategy. From the late 1990s through 2008, the nonprofit was an aggressive developer of new senior-living projects. When the financial markets crashed, the organization moved away from startup development and toward expansion of existing facilities as well as managing and consulting for nonprofits that operate their own retirement communities.

“We had to change with the world,” says McLemore. “What we’re doing a lot of now is expanding existing campuses or repositioning older campuses that need to be remodeled or upgraded.”

In keeping with the times, PRS also aims to invest more resources in affordable and midmarket housing, part of a larger effort to meet the varied demands of the baby boom retiree market. “What we’re seeing is a wave of seniors coming who have different interests, wants and economic circumstances than the current seniors we’re dealing with,” McLemore says.

Pacific Retirement Services
President and CEO: Brian McLemore
Founded: 1991
Employees: 3,200 
Factoid: PRS serves 6,000 residents in five states

Founded in 1991, PRS today is the 12th-largest nonprofit provider of senior-living services in the nation, according to a 2011 ranking conducted by LeadingAge Ziegler. The nonprofit, which grossed about $188 million in 2011, up from about $135 million in 2009, employs 3,200 people and provides housing and services to about 6,000 residents in more than 35 communities around the country. Although much of the nonprofit’s income boost stems from the opening of the Mirabellas, the organization’s growth also reflects its expanding focus on consulting and property management.



 

More Articles

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS