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|Articles - September 2012|
|Monday, August 27, 2012|
Page 3 of 3
Athos is not worried about taking risks, but he does not want to endanger the financial health of the company either. To capitalize on the risks he takes, he plans to rely on his past experience as a scientist, where he has already learned to deal with defeat. He believes he knows how to structure product development so that the company can improve, even when things don’t work out. “You can actually learn something from that failure, and the next one has a better likelihood of success,” Athos says.
Turtle Island is expanding their frozen-food line, which will mean even more head-to-head battles with the Goliath food companies. Currently, Tofurky offers three types of frozen pizzas, which have met with quick success as the No. 2 brand of pizza in the natural food channel. The freezer section of a grocery store is often far larger and more competitive than the refrigerated section, where Turtle Island has already staked their claim. Athos is hoping their loyal customers will see the name and recognize the quality of the brand. “I’d like to think they’re going to follow us wherever we go with these new products,” he says.
Tibbott has considered selling before, and he credits Athos with keeping him interested and with helping the company move forward as an independent entity. With Tibbott’s marketable story tied tightly to the identity of the brand, Athos has focused his efforts on setting up a systemic internal structure with the staff and in the product- development chain to help sustain the company once the founder moves on. For now, they both share a competitiveness that keeps them motivated.
“I like the thought of taking on these big -name companies with billions of dollars of assets behind them and beating them at that game,” Athos says.
“Plus, it’s more fun to be David than Goliath,” adds Tibbott. “Who wants to be Goliath? There’s no fun in that.”
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Tuesday, August 26, 2014
BY JON BELL
Startup culture is all the rage. Is there a downside?
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Tuesday, August 26, 2014
Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.
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