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|Articles - September 2012|
|Monday, August 27, 2012|
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Athos is not worried about taking risks, but he does not want to endanger the financial health of the company either. To capitalize on the risks he takes, he plans to rely on his past experience as a scientist, where he has already learned to deal with defeat. He believes he knows how to structure product development so that the company can improve, even when things don’t work out. “You can actually learn something from that failure, and the next one has a better likelihood of success,” Athos says.
Turtle Island is expanding their frozen-food line, which will mean even more head-to-head battles with the Goliath food companies. Currently, Tofurky offers three types of frozen pizzas, which have met with quick success as the No. 2 brand of pizza in the natural food channel. The freezer section of a grocery store is often far larger and more competitive than the refrigerated section, where Turtle Island has already staked their claim. Athos is hoping their loyal customers will see the name and recognize the quality of the brand. “I’d like to think they’re going to follow us wherever we go with these new products,” he says.
Tibbott has considered selling before, and he credits Athos with keeping him interested and with helping the company move forward as an independent entity. With Tibbott’s marketable story tied tightly to the identity of the brand, Athos has focused his efforts on setting up a systemic internal structure with the staff and in the product- development chain to help sustain the company once the founder moves on. For now, they both share a competitiveness that keeps them motivated.
“I like the thought of taking on these big -name companies with billions of dollars of assets behind them and beating them at that game,” Athos says.
“Plus, it’s more fun to be David than Goliath,” adds Tibbott. “Who wants to be Goliath? There’s no fun in that.”
Tuesday, February 25, 2014
BY JESSICA RIDGWAY
Ron Green became president and CEO of Oregon Pacific Bank in August 2013.
Tuesday, January 21, 2014
BY JON BELL
Developers chase the rental market and change the face of Portland neighborhoods.
Tuesday, February 25, 2014
BY JAKE THOMAS
An ancient institution moves slowly into the digital age.
Thursday, January 16, 2014
BY JOE ROJAS-BURKE | OB BLOGGER
An economic study of emergency room utilization in Oregon set off a thundering media stampede earlier this month. I was struck by the cut-and-paste sameness of much of the reporting and how awfully little it had to say about the untreated wound that is causing all the pain: the hole in our healthcare system where a robust primary care infrastructure should be.
Thursday, January 23, 2014
Chris Maples, President at Oregon Institute of Technology and Dave Rathbun, President of Mt. Bachelor ski resort share what they've been reading.
Tuesday, January 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
For Oregon’s comic biz, 2014 is already proving to be a real page-turner.
Tuesday, January 21, 2014
High-density living is the mantra for many urban planners in Portland, Eugene and other Oregon cities. But readers aren’t so keen on policies encouraging construction of apartments and condominiums.
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