|| Print ||
|Articles - September 2012|
|Monday, August 27, 2012|
Page 3 of 3
Athos is not worried about taking risks, but he does not want to endanger the financial health of the company either. To capitalize on the risks he takes, he plans to rely on his past experience as a scientist, where he has already learned to deal with defeat. He believes he knows how to structure product development so that the company can improve, even when things don’t work out. “You can actually learn something from that failure, and the next one has a better likelihood of success,” Athos says.
Turtle Island is expanding their frozen-food line, which will mean even more head-to-head battles with the Goliath food companies. Currently, Tofurky offers three types of frozen pizzas, which have met with quick success as the No. 2 brand of pizza in the natural food channel. The freezer section of a grocery store is often far larger and more competitive than the refrigerated section, where Turtle Island has already staked their claim. Athos is hoping their loyal customers will see the name and recognize the quality of the brand. “I’d like to think they’re going to follow us wherever we go with these new products,” he says.
Tibbott has considered selling before, and he credits Athos with keeping him interested and with helping the company move forward as an independent entity. With Tibbott’s marketable story tied tightly to the identity of the brand, Athos has focused his efforts on setting up a systemic internal structure with the staff and in the product- development chain to help sustain the company once the founder moves on. For now, they both share a competitiveness that keeps them motivated.
“I like the thought of taking on these big -name companies with billions of dollars of assets behind them and beating them at that game,” Athos says.
“Plus, it’s more fun to be David than Goliath,” adds Tibbott. “Who wants to be Goliath? There’s no fun in that.”
Friday, November 20, 2015
BY JASON NORRIS AND MARY FAULKNER
It’s been a volatile year in equities and heading into the holiday season, it doesn’t look like these market extremes will dissipate.
Wednesday, October 28, 2015
BY AMY MILSHTEIN
Corporate food service reaches out to foodies.
Thursday, October 08, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Based on several metrics, Oregon has one of the lowest performing K-12 education systems in the country. Teacher compensation is part of the problem.
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
Wednesday, October 28, 2015
BY LINDA BAKER
Vigor’s values don’t stop at truth. Walk into a company office, conference room or on any shipyard site and you’ll most likely see a poster inscribed with the words “Truth. Responsibility. Evolution. Love.” Otherwise known as TREL, Vigor’s culture code and the prominence it is accorded can be a bit surprising to the unsuspecting shipyard visitor.
Thursday, November 05, 2015
BY LINDA BAKER
Gov. Kate Brown delivered the keynote speech at the Associated Oregon Industries annual policy forum yesterday. Speaking to a Republican-aligned audience of about 100 business and public policy leaders, the governor was out of her comfort zone.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.