|| Print ||
|Articles - September 2012|
|Monday, August 27, 2012|
Page 3 of 3
Athos is not worried about taking risks, but he does not want to endanger the financial health of the company either. To capitalize on the risks he takes, he plans to rely on his past experience as a scientist, where he has already learned to deal with defeat. He believes he knows how to structure product development so that the company can improve, even when things don’t work out. “You can actually learn something from that failure, and the next one has a better likelihood of success,” Athos says.
Turtle Island is expanding their frozen-food line, which will mean even more head-to-head battles with the Goliath food companies. Currently, Tofurky offers three types of frozen pizzas, which have met with quick success as the No. 2 brand of pizza in the natural food channel. The freezer section of a grocery store is often far larger and more competitive than the refrigerated section, where Turtle Island has already staked their claim. Athos is hoping their loyal customers will see the name and recognize the quality of the brand. “I’d like to think they’re going to follow us wherever we go with these new products,” he says.
Tibbott has considered selling before, and he credits Athos with keeping him interested and with helping the company move forward as an independent entity. With Tibbott’s marketable story tied tightly to the identity of the brand, Athos has focused his efforts on setting up a systemic internal structure with the staff and in the product- development chain to help sustain the company once the founder moves on. For now, they both share a competitiveness that keeps them motivated.
“I like the thought of taking on these big -name companies with billions of dollars of assets behind them and beating them at that game,” Athos says.
“Plus, it’s more fun to be David than Goliath,” adds Tibbott. “Who wants to be Goliath? There’s no fun in that.”
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Thursday, December 18, 2014
2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Real Time - Oregon Business
Tweets by @OregonBusiness
|Will Medford Ever Be Cool?|
|The Carbon Calculus|
|Raising the Stakes|
|Which Way to Chinatown?|
|The Human Factor|
|Commercial jet demand bolsters Boeing |
|Apple augments record quarter by shorting memory|
|Microsoft, Caterpillar woes lead Dow decrease|
|US consumer confidence continues to rise|
|Radical party's election win in Greece creates shockwaves|
|Flights canceled en masse as east coast preps for blizzard|
|West Coast port talks resume after rallies|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.