Celluloid forest

| Print |  Email
Articles - September 2012
Monday, August 27, 2012

Making the case for investment

0912 CelluloidForest 04A founder of Handyman Online, Eric Doebele, who splits his time between Seattle and Portland, has invested in numerous tech startups, including Cloudability, Paydici and SweetSpot Diabetes. But when Devon Lyon, Doebele’s old painting buddy, approached him about investing in the Angel Punk project — Lyon is writer and director — Doebele was, initially, less than enthusiastic. “Film financing is a very unique beast,” says Doebele.

Oregon has spent the past decade nurturing a software and tech ecosystem that includes angel investors willing to take a risk on high-tech startups. Today, as independent filmmakers become more entrepreneurial, industry insiders hope to grow their own pool of angel investors. It’s not an easy task. Portland may be moving up the professional ladder, but, says Todd Freeman, “a lot of PDX is still seen as a sort of art-film community” and not for serious investors “who look at it as profit.”

Finding Oregon-based investors is an even tougher job, says Angel Punk writer Kevin Curry, who is relying on leads from New York and L.A. to help raise about $2 million to jump-start the film portion of Angel Punk. “In Oregon, people aren’t used to that funding model.”

Investors aren’t the only private-sector nut to crack. To help fund a three-picture deal (Execution Point, Titanium Man and The Contract), Cheezy Flicks’ Sean Skelding approached three different Oregon banks for a loan. He was met with the equivalent of a blank stare. “In L.A. and New York, banks do this every day,” says Skelding, who secured financing for his next movie, Deal Breaker, from a Southern California institution. Oregon has great scenery and great talent, says Skelding. But pushing the industry to the next level — and keeping Oregon talent from decamping to L.A. — will require getting banks and investors onboard.

To help make that happen, OMPA is one of several entities tossing around the idea of creating a $100 million film fund, a public-private endeavor that would allow Oregon filmmakers to produce bigger, more profitable movies. Doebele has a more modest proposal: education and solid business planning. “If producers can figure out ways to structure the investment, protect equity investors from the downside risk, then explain it to them in a way that makes sense — that’s really important,” he says.

In the end, the Relium team did just that — separating out the funding stream for the film and transmedia elements and courting tech investors who might be attracted to the project’s multimedia sensibilities. Doebele, for one, was sold. So far he has invested $100,000 in the project. “It is a fantastic business model,” he says.

Eric Doebele, a founder of Handyman Online

0912 CelluloidForest 05

//Photo by Sierra Breshears
Doebele has invested in numerous tech startups, including Cloudability and Paydici. But when an old buddy approached him about investing in the Angel Punk project, Doebele was, initially, less than enthusiastic. “Film financing is a very unique beast,” he says.


 

Comments   

 
Guest
0 #1 Go Scotty!Guest 2012-08-29 19:41:07
Loving the digits episodes so far.. ANSWER GORGOLAX! http://www.youtube.com/user/FUNDAWatch
Quote | Report to administrator
 

More Articles

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

All Rise

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Don’t just sit there. For a healthy workplace, move up and down — and all around.


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

Editor's Letter: Tortoise and the Hare

February 2015
Monday, January 26, 2015

The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average. 


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS