Sponsored by Oregon Business

Celluloid forest

| Print |  Email
Articles - September 2012
Monday, August 27, 2012

Making the case for investment

0912 CelluloidForest 04A founder of Handyman Online, Eric Doebele, who splits his time between Seattle and Portland, has invested in numerous tech startups, including Cloudability, Paydici and SweetSpot Diabetes. But when Devon Lyon, Doebele’s old painting buddy, approached him about investing in the Angel Punk project — Lyon is writer and director — Doebele was, initially, less than enthusiastic. “Film financing is a very unique beast,” says Doebele.

Oregon has spent the past decade nurturing a software and tech ecosystem that includes angel investors willing to take a risk on high-tech startups. Today, as independent filmmakers become more entrepreneurial, industry insiders hope to grow their own pool of angel investors. It’s not an easy task. Portland may be moving up the professional ladder, but, says Todd Freeman, “a lot of PDX is still seen as a sort of art-film community” and not for serious investors “who look at it as profit.”

Finding Oregon-based investors is an even tougher job, says Angel Punk writer Kevin Curry, who is relying on leads from New York and L.A. to help raise about $2 million to jump-start the film portion of Angel Punk. “In Oregon, people aren’t used to that funding model.”

Investors aren’t the only private-sector nut to crack. To help fund a three-picture deal (Execution Point, Titanium Man and The Contract), Cheezy Flicks’ Sean Skelding approached three different Oregon banks for a loan. He was met with the equivalent of a blank stare. “In L.A. and New York, banks do this every day,” says Skelding, who secured financing for his next movie, Deal Breaker, from a Southern California institution. Oregon has great scenery and great talent, says Skelding. But pushing the industry to the next level — and keeping Oregon talent from decamping to L.A. — will require getting banks and investors onboard.

To help make that happen, OMPA is one of several entities tossing around the idea of creating a $100 million film fund, a public-private endeavor that would allow Oregon filmmakers to produce bigger, more profitable movies. Doebele has a more modest proposal: education and solid business planning. “If producers can figure out ways to structure the investment, protect equity investors from the downside risk, then explain it to them in a way that makes sense — that’s really important,” he says.

In the end, the Relium team did just that — separating out the funding stream for the film and transmedia elements and courting tech investors who might be attracted to the project’s multimedia sensibilities. Doebele, for one, was sold. So far he has invested $100,000 in the project. “It is a fantastic business model,” he says.

Eric Doebele, a founder of Handyman Online

0912 CelluloidForest 05

//Photo by Sierra Breshears
Doebele has invested in numerous tech startups, including Cloudability and Paydici. But when an old buddy approached him about investing in the Angel Punk project, Doebele was, initially, less than enthusiastic. “Film financing is a very unique beast,” he says.



0 #1 Go Scotty!Guest 2012-08-29 19:41:07
Loving the digits episodes so far.. ANSWER GORGOLAX! http://www.youtube.com/user/FUNDAWatch
Quote | Report to administrator

More Articles

Video: 100 Best Nonprofits to Work For in Oregon 2015

The Latest
Monday, October 05, 2015
100-best-NP-logo-2015-video-thumbVIDEO BY JESSE LARSON

Profiling some of the organizations featured in the 2015 list.


The War Room

November/December 2015
Wednesday, October 28, 2015

Veteran political consultant Carol Butler plays to win.


The Love Boat

November/December 2015
Wednesday, October 28, 2015

Vigor’s values don’t stop at truth. Walk into a company office, conference room or on any shipyard site and you’ll most likely see a poster inscribed with the words “Truth. Responsibility. Evolution. Love.” Otherwise known as TREL, Vigor’s culture code and the prominence it is accorded can be a bit surprising to the unsuspecting shipyard visitor.


Meet Me at the Crossroads, ESPN

The Latest
Friday, October 30, 2015

Worldwide Leader in Sports struggles to cope with new media landscape, forcing us to adjust our behavior as consumers.


The Food Pod Grows Up

November/December 2015
Wednesday, October 28, 2015

Oregon's first generation of food entrepreneurs created a brand based on quality and craftsmanship. Can the second generation sustain it?


Photo Log: Inside Portland Razor Co.

The Latest
Wednesday, October 14, 2015

2-sheets-IMG 4897


OEN takes Portlandia route in new video

The Latest
Tuesday, October 27, 2015
Screen Shot 2015-10-27 at 3.27.58 PMBY JACOB PALMER | DIGITAL NEWS EDITOR

Several Portland entrepreneurs make appearance in patently silly "The Dream of the Startup is Alive in Oregon" promo.

Oregon Business magazinetitle-sponsored-links-02