Where would you invest?

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Articles - July/August 2012
Monday, July 09, 2012

0712 InputIf you were king or queen, and had either your own millions or control of the state treasury, where would you put the money for maximum economic impact? We asked that very question, and 606 business leaders put most of their eggs in the manufacturing basket. Many other traditional sectors followed in importance, though tourism was a surprisingly high pick. Fashion, sports, arts? This group sees them as marginal players, along with defense and aviation. The survey was conducted in early June by research partner CFM Strategic Communications.

If you were investing in Oregon's economic and business future, where would you put your money to bolster the state’s economy? We asked readers to choose up to four. 

Manufacturing, general
Agriculture
Bio-technology/bio-science
Tourism
Forestry and wood products
Software development
Higher education/jobs training
Health care
Semi-conductors/electronic components
Athletic and outdoor gear and apparel
Food processing
Solar energy products and technology
Shipping and transportation services
Wind energy products and technology
Nursery products
Metal manufacturing
Creative services
Transportation equipment manufacturing
Professional services
Arts/entertainment
Financial services
Aviation
Defense
Professional sports
Fashion
38%
28%
28%
27%
25%
25%
24%
24%
21%
16%
16%
15%
13%
13%
8%
7%
7%
7%
7%
5%
4%
3%
3%
2%
1%
 

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There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:

Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a substantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.

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