Rx for overload

| Print |  Email
Articles - July/August 2012
Monday, July 09, 2012

 

BY LINDA BAKER

0712 Launch Montrue
Brian Phelps, CEO of Montrue Technologies

Doctors today face increasing regulatory documentation requirements that involve entering every lab test and prescription into a computer, a cumbersome process that often means leaving the patient alone. Ashland startup Montrue Technologies has created an iPad-based documentation tracking system for emergency room doctors. The goal, says CEO Brian Phelps, is to “get technology out of the way” so medical staff can focus on “the heart of the matter” — the doctor-patient relationship. Called Sparrow EDIS, the system features patient tracking, order entry, discharge planning and prescribing — all accessible via iPad from the patient’s bedside.

Designed to meet the needs of doctors and nurses, the system also offers hospital executives a return on investment by capturing charges associated with different tests and procedures. Sparrow EDIS should boost those charges by $40 per patient, the bulk of which comes from improved “tap documentation” of IV start and stop times, Phelps says. Sparrow should also qualify for incentives under the federal HITECH Act, which gives hospitals money for implementing electronic records. The system is part of a pilot at Ashland Community Hospital, and Montrue is negotiating with other “visionary customers,” Phelps says. “We just need to seal the deal with actual contracts.”

COMPANY: Montrue Technologies

PRODUCT: iPad-based emergency room information system

CEO: Brian Phelps

HEADQUARTERS: Ashland

LAUNCHED: 2010

AT A GLANCE: Three full-time employees, several independent contractors. Landed $200,000 from the Willamette Angel Conference in 2011, $160,000 from a 2012 Southern Oregon Angel Investment prize and $22,000 in private investment.

BACKSTORY: “The feeling you get when you use our application is one of lightness and simplicity that is almost deceptive. That’s what Sparrow conveys. ‘Montrue’ is a French word meaning ‘that upon which something is mounted.’ It’s also a contraction of the French words for mountain and street. Our headquarters are on Mountain Avenue.”

 

Comments   

 
Guest
0 #1 Montrue PostGuest 2012-08-13 19:52:59
Thanks for featuring one of our many innovative companites. I posted link on Ashland Chamber News: http://www.ashlandchamber.com/News.asp?NewsID=437

Graham Lewis
Quote | Report to administrator
 

More Articles

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS