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|Articles - July/August 2012|
|Monday, July 09, 2012|
BY LINDA BAKER
Over the past 20 years, Pete Newport has worked as a kayak instructor, marketing manager for Pepsi-Cola and owner of Bend-based Breedlove Guitar Company, which he grew to $10 million in sales before selling the company in 2010. Now Newport is embarking on yet another venture, as president of Talent-based Sawyer Paddles & Oars.
The position represents a homecoming of sorts for the 41-year-old Newport, who worked the night shift at Sawyer in 1993. Two decades later, he’s back, streamlining the company’s inventory and bringing a focus on quality and craftsmanship to the 45-year-old manufacturer.
“I’m coming from a competitive kayaking background,” said Newport, who took the reins at Sawyer in August 2011. “Lighter, beautiful, stronger.”
Founded in 1967, Sawyer Paddles is a market leader in the high-end oar industry and has been growing at about 10% annually over the past decade. Despite its strong position, the company, which employs 25, was ripe for reinvention, Newport says. The website had been under construction for two years, and many of the paddles “were state of the art 1960s and ’70s.” Sawyer also makes more than a thousand different products, ranging from pizza paddles to walking sticks. “While we are No. 1 at quality in certain things, in others we are No. 10,” Newport says.
To update the company inventory, Newport plans to reduce the number of items, leaving about 400 products “that will stand the test of being No. 1 in their niches.” He cites as an example a paddle designed for ocean rowing. Other initiatives are under way. Drawing on his guitar-making background, Newport plans to produce limited-edition collector oars, and to celebrate the company’s 45th anniversary, he has launched a promotional campaign soliciting customer stories about their waterborne adventures. “The company has a lot of growth, but the brand has gotten a little stale,” he says. “We’re reinvigorating it by talking to our customers.”
Of course, the more things change, the more they stay the same. Today Newport lives with his wife and son above the Sawyer factory — the same facility where he sanded paddles as a 22-year-old working the graveyard shift. Observes Newport: “We serve as night watchmen in addition to everything else.”
Monday, April 27, 2015
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Companies can benefit when they use software to meet staffing requirements and address employees' family and life commitments.
Friday, May 22, 2015
BY JOE CORTRIGHT
How conservation stimulates the local economy.
Tuesday, May 26, 2015
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Thursday, April 30, 2015
BY LINDA BAKER | EDITOR
Earlier this week we posted an article from our May issue: It’s a Man's Man’s Man’s World. The story covered the gender divide in tech from the perspective of male workers. Twitter didn’t like it.
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
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