Chill factor

| Print |  Email
Articles - July/August 2012
Monday, July 09, 2012
Article Index
Chill factor
Page 2

 

0712 Tactics 01
// Photo by Adam Bacher

Several industry and economic trends are helping sustain and grow the company. Uncertainty — social, economic or political — apparently is a positive indicator for the food-processing industry. “We watch gold, guns and grocery,” Merryman says. “If those things are going up, that means there’s turmoil out there and that means people are buying food.” Mountain House has experienced double-digit growth annually for the past three years, and OFD has experienced companywide growth since 2009.

A growing nationwide preoccupation with emergency preparedness is another angst-driven market booster. “It could be a tornado, it could be a hurricane, but people are concerned,” Merryman says, and they want nutritious food that doesn’t require electricity if the power goes out. OFD also is capitalizing on interest in healthy convenience food by test-marketing its own freeze-dried meals — beef stew, lasagna — for everyday family use. At the same time, the company intends to invest more heavily in Mountain House, focusing in part on new ways of meeting backpackers’ twin objectives: more protein and less weight.

In the 21st century, freeze-dried isn’t just for food anymore. A market leader in freeze-dry technology, OFD has dabbled in a wide variety of products in the past decade, including nanoparticles, rocket fuel and probiotics. One of the biggest growth areas is pharmaceuticals, Merryman says. “We see a lot of products that have been patented over the years that are coming off of patent looking for a new delivery system.” More specifically, OFD will focus on alternatives to drug injections, including oral delivery, a method that will be further developed at the new manufacturing facility.

Scheduled to be completed in 2013, the pharmaceutical plant reflects the company’s desire to grow locally, a community-based philosophy that dates to 1986. That’s when a group of employees including Merryman purchased OFD, which had transitioned through two owners, 7UP and Philip Morris. Today OFD’s strategic focus on core house-branded products is another example of the company’s locally grown priorities. Not that the food processor is trading diversification for the monotony that sometimes plagues other food producers.

“I have a lot of friends in the food business,” says Merryman, who got his start at OFD scrubbing floors in 1974. “When you’re running corn, you’re running corn, and when you’re running beans, you’re running beans. We make over 450 products, and every day is something new and different.”

Linda Baker is the managing editor of Oregon Business. She can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



 

More Articles

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS