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|Articles - July/August 2012|
|Monday, July 09, 2012|
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Strawberries and low-cost energy, two abundant Oregon resources, prompted Oregon Freeze Dry to set up shop in Albany in 1963. The food processor was founded as a supplier of strawberries for Post Toasties Corn Flakes, says president and COO Jim Merryman. When the cereal brand failed, Oregon Freeze Dry realized “Vietnam was going on heavy,” Merryman says.
So the company went into the military-ration business, landing its first contract in 1967 with the federal government for 4 million pouches of food. Postwar, returning troops were still hungry for the product, a demand that led to the birth of Mountain House, the company’s pioneering backpacking brand. “We created the whole market segment,” Merryman says. “At one point, we were 100% of the market; 40 years later, we’re 75% of it.”
Staying true to a core product while exploiting new market niches has been a hallmark of Oregon Freeze Dry, a food processor with five business units: the government and backpacking divisions, private-label products for companies such as NutriSystem, industrial ingredients for other food processors, and freeze-dried pharmaceuticals. “We have worked hard to make sure we have many legs to our stool,” Merryman says.
But that diversification has come at a cost: The company occasionally has “shorted” its own brands in favor of supplying other companies. A 38-year company veteran who became president in 2011, Merryman plans to devote more resources to house-branded food products. The company also is expanding its pharmaceutical division, a new direction manifest in a 12,000-square-foot pharmaceutical research building in Albany that will break ground later this year.
“My strategy is for OFD to be a branded freeze-dry food company and a branded freeze-dry pharma services company,” Merryman says. “Then, with any ‘leftover’ capacity, we will supply other customers.”
The self-described largest diversified food freeze-dryer in the world, Oregon Freeze Dry grosses more than $100 million annually and employs 350 full-time and 200 part-time employees in its Albany administration, research and production facilities. A European joint venture employs another 75 in Denmark and England.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
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