Beyond the buzzwords

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

0612 EditorLetterThe word green — and sustainable, its equally overexposed synonym — is used so frequently, so broadly and so indiscriminately, that it teeters on losing all meaning. It’s easy to apply a green label, but it isn’t easy to truly be green. There’s a lot of cynicism around what has become in some quarters just another buzzword to garner attention or funding.

This issue’s cover story looks at the ideas, people and innovations working in legitimate ways to improve the long-term health of the planet and its population. Managing editor Linda Baker and I wanted to spotlight not just innovative technologies but innovative policies, ideas, organizations and business models. It is impossible to print all the great green ideas in the state, so we decided to take a sampling across a variety of sectors to come up with the 10 we think are some of the brightest in Oregon.

This Green Issue also includes an early pioneer in sustainability, Tony Soter of Soter Vineyards. Soter is the real deal, having gone organic in the ’80s and then creating Planet Oregon along with wife Michelle a few years ago. Put SERA Architects in the same category, a Portland firm that’s involved in some of the highest-profile green building in the state, including the proposed Oregon Sustainability Center.

Something very interesting about Oregon business leaders is evident in the Input survey on page 6. Most say green practices are important and almost 80% of the respondents say their company uses sustainable business practices. Yet a majority also says that going green doesn’t give their company a competitive advantage globally. They believe in doing the right thing environmentally even if the business payoff is not immediate.

Believing what you do every day in your workplace makes a huge difference is at the root of the fourth annual 100 Best Green Companies to Work For in Oregon. This year’s winners were selected from 431 businesses and nonprofits. More than 20,000 employees took part in the survey of green practices. Those green practices are tremendously important to employees’ satisfaction with their jobs. That everyday commitment to green practices, most of it unsung and unglamorous, is something that is worth celebrating.

Robin Doussard

 

 

More Articles

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

VIDEO: The 2015 100 Best Companies to Work For in Oregon

The Latest
Friday, February 27, 2015

videothumbVIDEO: 2015 100 Best Companies to work for in Oregon


Read more...

6 highlights from the Craft Brewers Conference

The Latest
Friday, April 17, 2015
thumbPHOTOS BY  JASON E. KAPLAN

The 32nd annual CBC attracted a record number of attendees (11,000)  to the Oregon Convention Center.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

ZoomCare rolls out new on-demand health clinics

News
Monday, March 02, 2015
zoomcarethumbBY KIM MOORE |  OB RESEARCH EDITOR

Portland-based healthcare provider ZoomCare said it plans to “remake American healthcare” by expanding its on-demand urgent care model to emergency, surgery, dental and primary care, among others.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS