Sponsored by Oregon Business

Beyond the buzzwords

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

0612 EditorLetterThe word green — and sustainable, its equally overexposed synonym — is used so frequently, so broadly and so indiscriminately, that it teeters on losing all meaning. It’s easy to apply a green label, but it isn’t easy to truly be green. There’s a lot of cynicism around what has become in some quarters just another buzzword to garner attention or funding.

This issue’s cover story looks at the ideas, people and innovations working in legitimate ways to improve the long-term health of the planet and its population. Managing editor Linda Baker and I wanted to spotlight not just innovative technologies but innovative policies, ideas, organizations and business models. It is impossible to print all the great green ideas in the state, so we decided to take a sampling across a variety of sectors to come up with the 10 we think are some of the brightest in Oregon.

This Green Issue also includes an early pioneer in sustainability, Tony Soter of Soter Vineyards. Soter is the real deal, having gone organic in the ’80s and then creating Planet Oregon along with wife Michelle a few years ago. Put SERA Architects in the same category, a Portland firm that’s involved in some of the highest-profile green building in the state, including the proposed Oregon Sustainability Center.

Something very interesting about Oregon business leaders is evident in the Input survey on page 6. Most say green practices are important and almost 80% of the respondents say their company uses sustainable business practices. Yet a majority also says that going green doesn’t give their company a competitive advantage globally. They believe in doing the right thing environmentally even if the business payoff is not immediate.

Believing what you do every day in your workplace makes a huge difference is at the root of the fourth annual 100 Best Green Companies to Work For in Oregon. This year’s winners were selected from 431 businesses and nonprofits. More than 20,000 employees took part in the survey of green practices. Those green practices are tremendously important to employees’ satisfaction with their jobs. That everyday commitment to green practices, most of it unsung and unglamorous, is something that is worth celebrating.

Robin Doussard

 

 

More Articles

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

Beyond Bodegas

April 2015
Friday, March 27, 2015
BY JACOB PALMER

Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development. 


Read more...

Uncertainty about convention center hotel could cost Portland an NBA All-Star Game

The Latest
Wednesday, February 18, 2015
463545460BY JACOB PALMER | OB DIGITAL NEWS EDITOR

NBA commissioner: "I would love to end up having an All-Star Game in Portland. It's really just a function of ensuring that we can fit in town."


Read more...

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...

Downtown flower shop readies for the Valentine's Day rush

The Latest
Monday, February 09, 2015
021015-giffords-thumbBY MEGHAN NOLT

VIDEO: Gifford's Flowers brings family approach to PSU-area shop.


Read more...

Umbrella Revolution

March 2015
Monday, February 23, 2015

Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS