Home Back Issues June 2012 Paddle power

Paddle power

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

BY LINDA BAKER

0612 GamePlan Norgeboard
A rider demonstrates the odd charm of the Norgeboard, which is 14 inches wide and comes in varying lengths. Norgeboard was launched in Bend last fall.

Bend has always been a mecca for outdoor enthusiasts and those hawking outdoor products. Now yet another Bend entrepreneur is hoping to make his mark on the city, this time with “land paddle boarding,” a recreational activity that looks a bit like someone contorting his way through a Monty Python School of Funny Walks episode. “It’s a real nice feeling and a great core workout,” says Steven Bangsund, a former sales rep for the construction industry who launched Norgeboard in September 2011.

Modeled after paddle-boarding on water, the sport involves a skateboard like contraption and a paddle, both of which the rider uses to propel himself along a road or path. Norgeboard isn't the only company selling such equipment in the United States. But according to Bangsund, whose Norwegian heritage inspired the company’s name, it’s one of the few outfits focusing on large boards and the activity as a training option for athletes.

The 14-inch wide Norgeboard is also more stable than the typical 9-inch skateboard, making his boards a good fit for kids and seniors looking for a fun and easy way to exercise.

A budding entrepreneur, Bangsund spends plenty of time holding demos — 500 so far — and spreading the word at Bend’s myriad sporting events and festivals, including Winterfest, Springfest and Pole Pedal Paddle. At 6’9” Bangsund is also his own best marketing tool. Accompanied by his 11-year-old son, Kalven, he cruises along the Bend waterfront on a 6-foot board, attracting “lots of comments, people saying it’s really cool, asking how I came up with the idea.”

So far, Bangsund has sold about 40 Norgeboards, which he crafts himself out of bamboo — “it gives an amazing flex and ride” — in a local warehouse and sells online and in stores for $199-$279.

Bangsund says he’s eager to spread his wings beyond his hometown. He’s landed an account with a shop in Ft. Lauderdale, Fla., and this summer is headed to California “to get the word out.”

 

 

Comments   

 
Guest
0 #1 wont flyGuest 2012-07-18 16:47:05
nah,
sorry dont think it will fly.
Quote | Report to administrator
 

More Articles

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS