Home Back Issues June 2012 Paddle power

Paddle power

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

BY LINDA BAKER

0612 GamePlan Norgeboard
A rider demonstrates the odd charm of the Norgeboard, which is 14 inches wide and comes in varying lengths. Norgeboard was launched in Bend last fall.

Bend has always been a mecca for outdoor enthusiasts and those hawking outdoor products. Now yet another Bend entrepreneur is hoping to make his mark on the city, this time with “land paddle boarding,” a recreational activity that looks a bit like someone contorting his way through a Monty Python School of Funny Walks episode. “It’s a real nice feeling and a great core workout,” says Steven Bangsund, a former sales rep for the construction industry who launched Norgeboard in September 2011.

Modeled after paddle-boarding on water, the sport involves a skateboard like contraption and a paddle, both of which the rider uses to propel himself along a road or path. Norgeboard isn't the only company selling such equipment in the United States. But according to Bangsund, whose Norwegian heritage inspired the company’s name, it’s one of the few outfits focusing on large boards and the activity as a training option for athletes.

The 14-inch wide Norgeboard is also more stable than the typical 9-inch skateboard, making his boards a good fit for kids and seniors looking for a fun and easy way to exercise.

A budding entrepreneur, Bangsund spends plenty of time holding demos — 500 so far — and spreading the word at Bend’s myriad sporting events and festivals, including Winterfest, Springfest and Pole Pedal Paddle. At 6’9” Bangsund is also his own best marketing tool. Accompanied by his 11-year-old son, Kalven, he cruises along the Bend waterfront on a 6-foot board, attracting “lots of comments, people saying it’s really cool, asking how I came up with the idea.”

So far, Bangsund has sold about 40 Norgeboards, which he crafts himself out of bamboo — “it gives an amazing flex and ride” — in a local warehouse and sells online and in stores for $199-$279.

Bangsund says he’s eager to spread his wings beyond his hometown. He’s landed an account with a shop in Ft. Lauderdale, Fla., and this summer is headed to California “to get the word out.”

 

 

Comments   

 
Guest
0 #1 wont flyGuest 2012-07-18 16:47:05
nah,
sorry dont think it will fly.
Quote | Report to administrator
 

More Articles

The 2014 100 Best Companies to Work for in Oregon

News
Friday, February 28, 2014

100best14logo ThumbnailThe 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.


Read more...

From the Editor: The human factor

March 2014
Tuesday, February 25, 2014

In this issue, we celebrate our 21st annual 100 Best Companies to Work For in Oregon project.


Read more...

Eking out a living

News
Tuesday, April 08, 2014
04.08.14 thumb ourtable-coopfarmsBY HANNAH WALLACE | OB BLOGGER

It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...

Are millennials reshaping politics in the Pacific Northwest?

News
Wednesday, April 02, 2014

MillennialsThumbA new report explores the impact of millennials on Oregon's business and political climate.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS