Sponsored by Lane Powell

Paddle power

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

BY LINDA BAKER

0612 GamePlan Norgeboard
A rider demonstrates the odd charm of the Norgeboard, which is 14 inches wide and comes in varying lengths. Norgeboard was launched in Bend last fall.

Bend has always been a mecca for outdoor enthusiasts and those hawking outdoor products. Now yet another Bend entrepreneur is hoping to make his mark on the city, this time with “land paddle boarding,” a recreational activity that looks a bit like someone contorting his way through a Monty Python School of Funny Walks episode. “It’s a real nice feeling and a great core workout,” says Steven Bangsund, a former sales rep for the construction industry who launched Norgeboard in September 2011.

Modeled after paddle-boarding on water, the sport involves a skateboard like contraption and a paddle, both of which the rider uses to propel himself along a road or path. Norgeboard isn't the only company selling such equipment in the United States. But according to Bangsund, whose Norwegian heritage inspired the company’s name, it’s one of the few outfits focusing on large boards and the activity as a training option for athletes.

The 14-inch wide Norgeboard is also more stable than the typical 9-inch skateboard, making his boards a good fit for kids and seniors looking for a fun and easy way to exercise.

A budding entrepreneur, Bangsund spends plenty of time holding demos — 500 so far — and spreading the word at Bend’s myriad sporting events and festivals, including Winterfest, Springfest and Pole Pedal Paddle. At 6’9” Bangsund is also his own best marketing tool. Accompanied by his 11-year-old son, Kalven, he cruises along the Bend waterfront on a 6-foot board, attracting “lots of comments, people saying it’s really cool, asking how I came up with the idea.”

So far, Bangsund has sold about 40 Norgeboards, which he crafts himself out of bamboo — “it gives an amazing flex and ride” — in a local warehouse and sells online and in stores for $199-$279.

Bangsund says he’s eager to spread his wings beyond his hometown. He’s landed an account with a shop in Ft. Lauderdale, Fla., and this summer is headed to California “to get the word out.”

 

 

Comments   

 
Guest
0 #1 wont flyGuest 2012-07-18 16:47:05
nah,
sorry dont think it will fly.
Quote | Report to administrator
 

More Articles

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

Beam Me Up

April 2015
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan

An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS