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|Articles - June 2012|
|Tuesday, May 29, 2012|
BY SUSAN G. HAUSER
People love their pets. Translating that simple statement into dollars and cents means big bucks for the pet industry. Sales of pet food, supplies and services continue to go nowhere but up, proving that the industry didn’t just weather the recession, it made like a St. Bernard puppy and grew like crazy.
National sales statistics are impressive enough, but in Oregon, where people’s love affair with pets is on public display, pampering pets is a given.
“I would say Oregon has a legacy for pets and being responsible pet owners,” says Barbara Baugnon, the Oregon Humane Society’s marketing and communications director. The fact that OHS is the third-oldest humane society in the U.S., she says, “speaks to Oregonians’ long-term love of pets. It’s just built into their nature.”
The American Pet Products Association (APPA) reports that Americans spent $50.96 billion on their pets in 2011. The projected figure for 2012 is almost $53 billion.
The market research company Mintel predicts that the pet industry will grow 33% over the next five years. With growth showing no sign of slowing, the pet industry is fertile ground for entrepreneurs offering specialty items, says the APPA. Sliding glass dog doors are some of the most popular items with the growth of the industry and the increase in number of pets.
Another good example is Ruffwear, a Bend company that started in 1994 by selling collapsible water bowls. But even as the products gained customers nationally, they really reflected the active lifestyle of Bend’s dog-loving denizens. Now Ruffwear makes gear for dogs that romp or ride along with their owners during mountain biking, hiking, whitewater rafting and other sports. Popular sellers are canine backpacks, lifejackets, booties and fleeces.
“I wouldn’t define our product as a luxury item,” says Ruffwear president Will Blount, adding that generally, sales of luxury pet items weren’t as vigorous during the economic turndown. “People are already doing things that are their passion. I don’t think anybody would say their passion’s a luxury; it’s a part of who they are.”
Even after his Eugene pet store suffered a devastating fire in 2009, Nate McClain saw evidence that the pet industry was recession proof. He and his wife, Amy, own Zany Zoo Pets, which they bought from the original owner in 2004. After the fire, it took a year to get the business going again at a location across the street. But now it’s stronger than ever.
“There are always people who say, ‘Oh, they burned it down for the money,’” says McClain. “But we were one of the few places that were seeing significant growth. For about nine months leading up to the fire we were in a pretty healthy growth period, even though every other business around us was going belly up.”
Zany Zoo Pets is licensed to sell exotic pets and emphasizes consumer education. Still, says McClain, pet stores get a bad rap from people who associate them with puppy mills and other unethical practices. But he and his wife promote the concept of pets as members of the family, rather than as a commodity.
Apparently, most Oregonians agree. Baugnon says OHS manages to find homes for nearly all the animals that pass through its doors, a total of 11,521 pets in 2011 alone. Its “save rate” of 99% for dogs and 96% for cats compares to the national rate of 25% for dogs and 20% for cats.
“Oregonians really demand that we take care of our homeless pets,” says Baugnon, who notes that the state’s animal protection laws are among the strongest in the country. “People are making pets a priority, even homeless pets. I think that makes us an exceptional place to live.”
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Thursday, August 06, 2015
Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Tuesday, July 28, 2015
BY JASON NORRIS
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
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Attendance, breakfast buffet, materials, certificate of attendance and parking are all complimentary on behalf of the firm.
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