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|Articles - June 2012|
|Tuesday, May 29, 2012|
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The trio of principals and the broader SERA team also share a belief that architects are providers of service rather than product. “Not every solution presented as an architectural problem is necessarily one that should result in a new building,” Smith says. “Sometimes it’s a decision not to grow, or to renovate. The biggest value we give to clients is strategic advice how to think their way out of a problem.”
For example, on the Green-Wyatt federal building co-designed with acclaimed Bainbridge Island architect James Cutler, Cutler is the more famous name, but SERA is the reason a massive government project with all the accompanying red tape will finish construction more than a year early and use less than half the energy or water of a comparable office building. The firm even permanently located an employee at the building site, something usually unheard of for architects. “There was never a challenge, a change or a constraint that they responded to with excuse or irritation,” says Pat Brunner of the General Services Administration, the entity supervising the Green-Wyatt project. “Every problem was an opportunity to excel.”
Taking a cue from Sheldon and Eggleston, the succeeding generation at SERA also get involved in public policy, regularly sitting on government panels and volunteering in the community, which in turn can lead to business, as when a casual discussion over drinks with the Portland Development Commission about the then-soon-to-be vacated (and seismically unstable) Meier & Frank building led to an innovative public-private partnership with the Nines Hotel ultimately moving in.
A few years later, the hotel’s local developer hired SERA to design another downtown hotel that became the first LEED-certified property in the Marriott chain. Now the firm is working on Marriott hotels in the Pearl District, South Waterfront and Denver, all as a result of spearheading innovation at Meier & Frank. There are also new condos planned for Northwest 23rd Avenue, a 16-story student-housing complex at Portland State University, affordable housing in Sacramento, and a major renovation of the Oregon Department of Transportation headquarters in Salem.
“We’ve gotten more conscious about noticing trends and trying to identify them early and participate,” Brockman says. “Many times the job is not what you thought it would be the week before. That’s easier to implement for a firm used to constant change.”
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Wednesday, August 19, 2015
BY CHRIS NOBLE
Oregon is home to an abundance of gritty warehouses reborn as trendy office spaces, as well as crafty hipsters turned entrepreneurs. Does the combination yield an equally bounteous office products sector? Not so much. Occupying the limited desk jockey space are Field Notes, a spinoff of Portland’s Draplin Design Company, and Schuttenworks, known for whittling Apple device stands. For a full complement of keyboard trays, docking stations and mouse pads, check out the GroveMade line, guaranteed to boost the cachet of even the lowliest cubicle drone.
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