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|Articles - June 2012|
|Tuesday, May 29, 2012|
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The trio of principals and the broader SERA team also share a belief that architects are providers of service rather than product. “Not every solution presented as an architectural problem is necessarily one that should result in a new building,” Smith says. “Sometimes it’s a decision not to grow, or to renovate. The biggest value we give to clients is strategic advice how to think their way out of a problem.”
For example, on the Green-Wyatt federal building co-designed with acclaimed Bainbridge Island architect James Cutler, Cutler is the more famous name, but SERA is the reason a massive government project with all the accompanying red tape will finish construction more than a year early and use less than half the energy or water of a comparable office building. The firm even permanently located an employee at the building site, something usually unheard of for architects. “There was never a challenge, a change or a constraint that they responded to with excuse or irritation,” says Pat Brunner of the General Services Administration, the entity supervising the Green-Wyatt project. “Every problem was an opportunity to excel.”
Taking a cue from Sheldon and Eggleston, the succeeding generation at SERA also get involved in public policy, regularly sitting on government panels and volunteering in the community, which in turn can lead to business, as when a casual discussion over drinks with the Portland Development Commission about the then-soon-to-be vacated (and seismically unstable) Meier & Frank building led to an innovative public-private partnership with the Nines Hotel ultimately moving in.
A few years later, the hotel’s local developer hired SERA to design another downtown hotel that became the first LEED-certified property in the Marriott chain. Now the firm is working on Marriott hotels in the Pearl District, South Waterfront and Denver, all as a result of spearheading innovation at Meier & Frank. There are also new condos planned for Northwest 23rd Avenue, a 16-story student-housing complex at Portland State University, affordable housing in Sacramento, and a major renovation of the Oregon Department of Transportation headquarters in Salem.
“We’ve gotten more conscious about noticing trends and trying to identify them early and participate,” Brockman says. “Many times the job is not what you thought it would be the week before. That’s easier to implement for a firm used to constant change.”
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Friday, May 22, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C.
Friday, May 22, 2015
BY KIM MOORE
As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.
Colette Young to lead staff at Southwest Portland branch.