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|Articles - June 2012|
|Tuesday, May 29, 2012|
Page 1 of 2
BY BRIAN LIBBY
Ten years ago architect Clark Brockman and his wife took a year off to bicycle through Asia, a “bucket-list” experience that changed his career outlook. When he returned to Portland, Brockman wanted to make a difference. “I knew that meant sustainability,” he recalls. When he began looking for a firm to join, “It was clear SERA was the greenest firm in town, and I wanted to help grow that.”
Brockman arrived in 2002 amid a wave of change at the firm. First, there was a generational transition: founding partners George “Bing” Sheldon and Don Eggleston were beginning to think about retirement. Instead of selling the company, they created an employee stock option program. The move gave employees a sense of ownership — figuratively and literally, helping Portland-based SERA attract and retain talent. As Brockman came on board to head a new sustainability team, two more principals — Tim Smith and Kurt Schultz — had also recently been hired to oversee planning and architecture. SERA even had a new headquarters in the works: a renovated storefront in Old Town teeming with natural light. The project was designed in accordance with ecological principles laid out by The Natural Step, an environmental education nonprofit. It seemed to represent the marriage of Sheldon and Eggleston’s focus on renovations (including Portland’s City Hall) and the new commitment to sustainability.
The Great Recession, with real estate at the center of its storm, has been especially unkind to architects. Yet even in the darkest days of 2008 and 2009, when virtually no architecture firm in the city had much new business, SERA never laid off employees. The staff collectively decided on furloughs and pay cuts. Today its staff of 114 is nearly triple what Brockman encountered in 2002.
SERA is involved in some of the highest-profile work in Portland, such as the Oregon Sustainability Center (in collaboration with Portland firm GBD Architects), the Edith Green-Wendell Wyatt federal building downtown, a new Central City Concern facility on Broadway, and the upcoming Collaborative Life Sciences complex (with California’s CO Architects) for Oregon Health & Science University in the South Waterfront district. Those are all public projects, a ray of hope to many firms when the condo bubble burst. But the firm is also busy in other regions such as China and the Middle East where economies continue to grow. SERA worked on the creation of Liwa, a whole city from scratch in the United Arab Emirates.
After surviving all that early in the 2000s, SERA’s leaders came to believe there was a competitive advantage in a culture of continuous adaptation to change and suppressing ego. “We’re the opposite of a ‘starchitect’ firm,” says Schultz. “We want as many smart people in the room as we can.”
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
Friday, May 15, 2015
BY KIM MOORE | RESEARCH EDITOR
The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.