|| Print ||
|Articles - June 2012|
|Tuesday, May 29, 2012|
Page 1 of 2
BY BRIAN LIBBY
Ten years ago architect Clark Brockman and his wife took a year off to bicycle through Asia, a “bucket-list” experience that changed his career outlook. When he returned to Portland, Brockman wanted to make a difference. “I knew that meant sustainability,” he recalls. When he began looking for a firm to join, “It was clear SERA was the greenest firm in town, and I wanted to help grow that.”
Brockman arrived in 2002 amid a wave of change at the firm. First, there was a generational transition: founding partners George “Bing” Sheldon and Don Eggleston were beginning to think about retirement. Instead of selling the company, they created an employee stock option program. The move gave employees a sense of ownership — figuratively and literally, helping Portland-based SERA attract and retain talent. As Brockman came on board to head a new sustainability team, two more principals — Tim Smith and Kurt Schultz — had also recently been hired to oversee planning and architecture. SERA even had a new headquarters in the works: a renovated storefront in Old Town teeming with natural light. The project was designed in accordance with ecological principles laid out by The Natural Step, an environmental education nonprofit. It seemed to represent the marriage of Sheldon and Eggleston’s focus on renovations (including Portland’s City Hall) and the new commitment to sustainability.
The Great Recession, with real estate at the center of its storm, has been especially unkind to architects. Yet even in the darkest days of 2008 and 2009, when virtually no architecture firm in the city had much new business, SERA never laid off employees. The staff collectively decided on furloughs and pay cuts. Today its staff of 114 is nearly triple what Brockman encountered in 2002.
SERA is involved in some of the highest-profile work in Portland, such as the Oregon Sustainability Center (in collaboration with Portland firm GBD Architects), the Edith Green-Wendell Wyatt federal building downtown, a new Central City Concern facility on Broadway, and the upcoming Collaborative Life Sciences complex (with California’s CO Architects) for Oregon Health & Science University in the South Waterfront district. Those are all public projects, a ray of hope to many firms when the condo bubble burst. But the firm is also busy in other regions such as China and the Middle East where economies continue to grow. SERA worked on the creation of Liwa, a whole city from scratch in the United Arab Emirates.
After surviving all that early in the 2000s, SERA’s leaders came to believe there was a competitive advantage in a culture of continuous adaptation to change and suppressing ego. “We’re the opposite of a ‘starchitect’ firm,” says Schultz. “We want as many smart people in the room as we can.”
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA
Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN
A New York floral and gift business takes on the iconic Harry & David brand.
Tuesday, July 28, 2015
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Wednesday, June 17, 2015
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Downtime with Debra Ringold|
|Farm in a Box|
|Flattery with Numbers|
|Preserving the Legacy|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
|Biologist estimates 80% of sockeye population could die due to hot water|
|Fiat Chrysler must offer to buy back 500K Dodge Ram trucks|
|Portland kayakers protest ship owned by Shell Oil Company|
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.