Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3
0612 GreaterGood 06
Soter credits Oregon winemaker and sustainability advocate Susan Sokol Blosser "for opening my eyes to the greater meaning of sustainability."
// Photo by Joseph Eastburn

Outside of his winery, Soter is making an impact by informing wine growers that when he buys additional pinot noir grapes for Planet Oregon and for his North Valley label, he will buy only from vineyards that are certified sustainable.

 

“That’s how growers can buy into the Planet Oregon concept, by selling grapes to us,” he says. “We want to see more certified sustainable acres and we also want to send a message that it’s high time consumers had a chance to have sustainability as an added value.”

To that end, in April New Seasons and some Fred Meyer stores put up special displays for Planet Oregon. There are now 17 other Oregon wineries certified through the Carbon Neutral Challenge program.

Soter wears his heart on his whimsical Planet Oregon label that delivers a message about the value of his earth-friendly product. The label also informs consumers that $1 from each bottle is donated to the OEC. In February, he and his wife made a $5,400 donation for 2011 sales.

"By big business standards, that’s certainly small potatoes,” Soter says, “but it’s a significant commitment and it’s putting our money where our mouth is.”

Soter is gradually boosting production and distribution of Planet Oregon, going from last year’s Oregon-only 500 cases to 600 cases for sales in Oregon and Washington this year. The following year’s sales will be in 10 states and eventually Planet Oregon will take on the nation.

At 60, Soter has found true fulfillment in blending quality with ecology. “I’ve never been happier in the wine business,” he says.

Susan G. Hauser previously has written about truffles for Oregon Business. Reach her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 



 

More Articles

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS