Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3
0612 GreaterGood 06
Soter credits Oregon winemaker and sustainability advocate Susan Sokol Blosser "for opening my eyes to the greater meaning of sustainability."
// Photo by Joseph Eastburn

Outside of his winery, Soter is making an impact by informing wine growers that when he buys additional pinot noir grapes for Planet Oregon and for his North Valley label, he will buy only from vineyards that are certified sustainable.

 

“That’s how growers can buy into the Planet Oregon concept, by selling grapes to us,” he says. “We want to see more certified sustainable acres and we also want to send a message that it’s high time consumers had a chance to have sustainability as an added value.”

To that end, in April New Seasons and some Fred Meyer stores put up special displays for Planet Oregon. There are now 17 other Oregon wineries certified through the Carbon Neutral Challenge program.

Soter wears his heart on his whimsical Planet Oregon label that delivers a message about the value of his earth-friendly product. The label also informs consumers that $1 from each bottle is donated to the OEC. In February, he and his wife made a $5,400 donation for 2011 sales.

"By big business standards, that’s certainly small potatoes,” Soter says, “but it’s a significant commitment and it’s putting our money where our mouth is.”

Soter is gradually boosting production and distribution of Planet Oregon, going from last year’s Oregon-only 500 cases to 600 cases for sales in Oregon and Washington this year. The following year’s sales will be in 10 states and eventually Planet Oregon will take on the nation.

At 60, Soter has found true fulfillment in blending quality with ecology. “I’ve never been happier in the wine business,” he says.

Susan G. Hauser previously has written about truffles for Oregon Business. Reach her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 



 

More Articles

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS