Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3
0612 GreaterGood 06
Soter credits Oregon winemaker and sustainability advocate Susan Sokol Blosser "for opening my eyes to the greater meaning of sustainability."
// Photo by Joseph Eastburn

Outside of his winery, Soter is making an impact by informing wine growers that when he buys additional pinot noir grapes for Planet Oregon and for his North Valley label, he will buy only from vineyards that are certified sustainable.

 

“That’s how growers can buy into the Planet Oregon concept, by selling grapes to us,” he says. “We want to see more certified sustainable acres and we also want to send a message that it’s high time consumers had a chance to have sustainability as an added value.”

To that end, in April New Seasons and some Fred Meyer stores put up special displays for Planet Oregon. There are now 17 other Oregon wineries certified through the Carbon Neutral Challenge program.

Soter wears his heart on his whimsical Planet Oregon label that delivers a message about the value of his earth-friendly product. The label also informs consumers that $1 from each bottle is donated to the OEC. In February, he and his wife made a $5,400 donation for 2011 sales.

"By big business standards, that’s certainly small potatoes,” Soter says, “but it’s a significant commitment and it’s putting our money where our mouth is.”

Soter is gradually boosting production and distribution of Planet Oregon, going from last year’s Oregon-only 500 cases to 600 cases for sales in Oregon and Washington this year. The following year’s sales will be in 10 states and eventually Planet Oregon will take on the nation.

At 60, Soter has found true fulfillment in blending quality with ecology. “I’ve never been happier in the wine business,” he says.

Susan G. Hauser previously has written about truffles for Oregon Business. Reach her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 



 

More Articles

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS