Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3
0612 GreaterGood 02
Making Planet Oregon pinot noir became a pet project after the Soters decided to spread the gospel, one bottle at a time, of eco-friendly wine making.
// Photo by Joseph Eastburn

Planet Oregon, on the other hand, is basically a vehicle for sharing with consumers the earth-friendly wisdom Soter and his wife, Michelle, gained from the Carbon Neutral Challenge, a 2007 program sponsored by the Oregon Environmental Council (OEC) and the Oregon Wine Board. But before taking the challenge, Soter thought he was already ahead of the game.

 

“I’ve been doing organic grape growing since the mid 1980s in Napa,” he says. “I certified several vineyards there and I’m bringing the same sensibilities to what we do here.” But in spite of his good intentions, his concept of sustainability was limited.

He credits veteran Oregon winemaker Susan Sokol Blosser “for opening my eyes to the greater meaning of sustainability,” and OEC executive director Andrea Durbin for encouraging his leadership role in the Carbon Neutral Challenge. Soter Vineyards was one of 14 wineries of an original 30 that were able to complete the arduous 18-month challenge. The challenge not only changed Soter’s outlook but the way he did business.

“Here we have somebody who is one of the world’s best winemakers who’s firmly committed to stewarding the land and resources in a wise way and integrating all of that in a fine wine,” Durbin says.

Carefully monitoring inputs and outputs and considering the impact of every decision, Soter increased recycling and composting, installed solar panels and a more efficient cooling system for fermentation tanks, and retrofitted pumping systems with energy-efficient motors. The weight of the wine bottles was reduced almost by half.

Durbin says other Oregon industries are also reducing their carbon footprint, seeking to do the right thing while reducing energy and fuel bills. In the Oregon nursery industry, 20% are currently participating in a carbon challenge, while members of the state’s craft-brewing industry are bellying up to the bar for a challenge of their own.

 



 

More Articles

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS