Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3
0612 GreaterGood 02
Making Planet Oregon pinot noir became a pet project after the Soters decided to spread the gospel, one bottle at a time, of eco-friendly wine making.
// Photo by Joseph Eastburn

Planet Oregon, on the other hand, is basically a vehicle for sharing with consumers the earth-friendly wisdom Soter and his wife, Michelle, gained from the Carbon Neutral Challenge, a 2007 program sponsored by the Oregon Environmental Council (OEC) and the Oregon Wine Board. But before taking the challenge, Soter thought he was already ahead of the game.

 

“I’ve been doing organic grape growing since the mid 1980s in Napa,” he says. “I certified several vineyards there and I’m bringing the same sensibilities to what we do here.” But in spite of his good intentions, his concept of sustainability was limited.

He credits veteran Oregon winemaker Susan Sokol Blosser “for opening my eyes to the greater meaning of sustainability,” and OEC executive director Andrea Durbin for encouraging his leadership role in the Carbon Neutral Challenge. Soter Vineyards was one of 14 wineries of an original 30 that were able to complete the arduous 18-month challenge. The challenge not only changed Soter’s outlook but the way he did business.

“Here we have somebody who is one of the world’s best winemakers who’s firmly committed to stewarding the land and resources in a wise way and integrating all of that in a fine wine,” Durbin says.

Carefully monitoring inputs and outputs and considering the impact of every decision, Soter increased recycling and composting, installed solar panels and a more efficient cooling system for fermentation tanks, and retrofitted pumping systems with energy-efficient motors. The weight of the wine bottles was reduced almost by half.

Durbin says other Oregon industries are also reducing their carbon footprint, seeking to do the right thing while reducing energy and fuel bills. In the Oregon nursery industry, 20% are currently participating in a carbon challenge, while members of the state’s craft-brewing industry are bellying up to the bar for a challenge of their own.

 



 

More Articles

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS