Sponsored by Energy Trust

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

BY SUSAN G. HAUSER

0612 GreaterGood 01
Tony and Michelle Soter returned to their Oregon roots to make fine pinot noir, including the blend they're sampling in their Carlton vineyard, North Valley Rosé.
// Photo by Joseph Eastburn

When Tony Soter returned to his native Oregon with a few decades of high-end winemaking in California under his belt, the Portland-born winemaker was already recognized as one of the most talented in the U.S. But since he’s been back — part-time since 1997 and fulltime since 2007 — his reputation has been further enhanced by the exquisite pinot noirs he has produced at Soter Vineyards, a 20,000-case winery in Carlton.

His fine wines have garnered prizes and accolades. And since Soter’s stated mission in moving back to Oregon was to produce world-class pinot noir, it would appear his mission has been accomplished.

But that was before his ecological awakening, a dramatic shift in his worldview that ultimately resulted in a completely unplanned product called Planet Oregon.

“The idea of Planet Oregon,” says Soter, “is in part to take the values of guarding the ecology and doing the right thing and putting them in people’s faces.”

You might call Planet Oregon the People’s Pinot. Its purpose, besides making a top vintner’s pinot noir available to consumers for a relatively low price, is to educate consumers on just what it takes to produce an environmentally friendly bottle of wine and why it matters.

At $20 a bottle, Planet Oregon is a fraction of the price of Soter Vineyards’ top of the line, the 2008 Mineral Springs Pinot Noir, which goes for $85, an estate wine made exclusively from grapes grown at Mineral Springs Ranch, the home of the winery. “We aspire only for the absolute best and cost is no object for Mineral Springs Pinot Noir,” says Soter.

 



 

More Articles

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...

Election Season

November/December 2014
Wednesday, October 22, 2014

We didn’t intend this issue to have an election season theme. But politics has a way of seeping into the cracks and fissures.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS