Home Back Issues June 2012 Greater good

Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012
Article Index
Greater good
Page 2
Page 3

BY SUSAN G. HAUSER

0612 GreaterGood 01
Tony and Michelle Soter returned to their Oregon roots to make fine pinot noir, including the blend they're sampling in their Carlton vineyard, North Valley Rosé.
// Photo by Joseph Eastburn

When Tony Soter returned to his native Oregon with a few decades of high-end winemaking in California under his belt, the Portland-born winemaker was already recognized as one of the most talented in the U.S. But since he’s been back — part-time since 1997 and fulltime since 2007 — his reputation has been further enhanced by the exquisite pinot noirs he has produced at Soter Vineyards, a 20,000-case winery in Carlton.

His fine wines have garnered prizes and accolades. And since Soter’s stated mission in moving back to Oregon was to produce world-class pinot noir, it would appear his mission has been accomplished.

But that was before his ecological awakening, a dramatic shift in his worldview that ultimately resulted in a completely unplanned product called Planet Oregon.

“The idea of Planet Oregon,” says Soter, “is in part to take the values of guarding the ecology and doing the right thing and putting them in people’s faces.”

You might call Planet Oregon the People’s Pinot. Its purpose, besides making a top vintner’s pinot noir available to consumers for a relatively low price, is to educate consumers on just what it takes to produce an environmentally friendly bottle of wine and why it matters.

At $20 a bottle, Planet Oregon is a fraction of the price of Soter Vineyards’ top of the line, the 2008 Mineral Springs Pinot Noir, which goes for $85, an estate wine made exclusively from grapes grown at Mineral Springs Ranch, the home of the winery. “We aspire only for the absolute best and cost is no object for Mineral Springs Pinot Noir,” says Soter.

 



 

More Articles

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Beyond cheese

June 2014
Thursday, May 29, 2014
BY SOPHIA BENNETT

Tillamook expands its tourism niche.


Read more...

The barber is back

June 2014
Thursday, May 29, 2014
BY MIKE GREEN

An old profession is new again.


Read more...

Powerlist: Credit Unions

June 2014
Thursday, May 29, 2014
BY KIM MOORE

A conversation about credit unions with the CEOs of Advantis Credit Union and OSU Federal Credit Union, followed by June's Powerlist.


Read more...

What I'm Reading

June 2014
Thursday, May 29, 2014

The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.


Read more...

The 100 Best Green Workplaces in Oregon

June 2014
Tuesday, May 27, 2014

GreenLogoOregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS