Greater good

| Print |  Email
Articles - June 2012
Tuesday, May 29, 2012

BY SUSAN G. HAUSER

0612 GreaterGood 01
Tony and Michelle Soter returned to their Oregon roots to make fine pinot noir, including the blend they're sampling in their Carlton vineyard, North Valley Rosé.
// Photo by Joseph Eastburn

When Tony Soter returned to his native Oregon with a few decades of high-end winemaking in California under his belt, the Portland-born winemaker was already recognized as one of the most talented in the U.S. But since he’s been back — part-time since 1997 and fulltime since 2007 — his reputation has been further enhanced by the exquisite pinot noirs he has produced at Soter Vineyards, a 20,000-case winery in Carlton.

His fine wines have garnered prizes and accolades. And since Soter’s stated mission in moving back to Oregon was to produce world-class pinot noir, it would appear his mission has been accomplished.

But that was before his ecological awakening, a dramatic shift in his worldview that ultimately resulted in a completely unplanned product called Planet Oregon.

“The idea of Planet Oregon,” says Soter, “is in part to take the values of guarding the ecology and doing the right thing and putting them in people’s faces.”

You might call Planet Oregon the People’s Pinot. Its purpose, besides making a top vintner’s pinot noir available to consumers for a relatively low price, is to educate consumers on just what it takes to produce an environmentally friendly bottle of wine and why it matters.

At $20 a bottle, Planet Oregon is a fraction of the price of Soter Vineyards’ top of the line, the 2008 Mineral Springs Pinot Noir, which goes for $85, an estate wine made exclusively from grapes grown at Mineral Springs Ranch, the home of the winery. “We aspire only for the absolute best and cost is no object for Mineral Springs Pinot Noir,” says Soter.

 



 

More Articles

Knight Cancer Challenge No Biotech Dream

May 2015
Monday, April 27, 2015
BY JOE CORTRIGHT

The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.


Read more...

Queen of Resilience

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Astrid Scholz scales up sustainability.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints. These are some of the ideas panelists and attendees discussed during the second annual Oregon Business “Green Your Workplace” seminar yesterday.


Read more...

Sun set

June 2015
Friday, May 22, 2015
BY CHRIS NOBLE

The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night. 


Read more...

Foundations perspective

May 2015
Monday, April 27, 2015
BY KIM MOORE

A conversation with Martha Richards, executive director of the James F. & Marion L. Miller Foundation.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS