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|Articles - June 2012|
|Tuesday, May 29, 2012|
Page 3 of 4
7. THE POWER OF SHARING
Sharing is on the rise in Oregon. In Portland alone there are organizations that facilitate tool sharing, food sharing, toy sharing, and clothes sharing. But apart from car-sharing companies, few entrepreneurs have figured out how to monetize a model that relies on people not spending money or not buying things. Bright Neighbor, a Portland-based “social network for the transaction of barter,” launching in July, aims to change all that. Oregon Business chats with CEO Arnold Strong and founder Randy White.
White: We will be the first mobile peer-to-peer lending app out there. You launch, take a video of that bike in your garage, and suddenly you have a mobile device that makes it easier to inventory things to rent, lend, sell or barter.
OB: How will you monetize the service?
White: Three ways. For those transactions that are rental based, we will take 15%. Another line is a partnership with insurance companies. If you break my John Deere lawnmower, you want it insured. The third item is a transaction on deposit. If someone is going to engage in a sharing behavior, they want to make sure that person is not going to take off with it.
OB: What market niche does Bright Neighbor fill?
Strong: the ability to borrow, lend or trade instead of spending capital is really the market we feel is ready to be unleashed. All of these are ways to unlock value from people’s garages, kitchen shelves, to make sure you’re maximizing value out of everything rather than having it sit in the shed.
8. FOLLOW THE WATER
International aid organizations typically measure the impact of their clean water or sanitation programs via surveys, which are expensive to execute and often produce inaccurate results. Portland State University engineering professor Evan Thomas, in partnership with Stevens Water Monitoring Systems, has developed a sensor platform (SWEETSense) that will deliver real-time data about the use of water purification filters, high-efficiency cook stoves, and other products used in global development initiatives.
Since the platform is compact and inexpensive, it can be installed on a large scale, says Thomas, who will deploy the sensors this fall in Rwanda as part of a project distributing water filters to more than 600,000 households. The sensors will measure
Lack of access to clean water is one of the major causes of death and disease in Rwanda, says Thomas. “We think this [technology] will lead to significant health improvements.”
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Friday, March 14, 2014
BY TOM COX | OB BLOGGER
Five books that will make you a better leader.
Tuesday, April 01, 2014
BY APRIL STREETER | OB CONTRIBUTOR
Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.
Tuesday, March 04, 2014
BY DEBRA RINGOLD | GUEST CONTRIBUTOR
How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?
Thursday, February 20, 2014
BY VIVIAN MCINERNY | OB BLOGGER
As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Friday, April 04, 2014
BY ERIC FRUITS
The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?
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