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|Articles - May 2012|
|Monday, April 23, 2012|
When Kristine Akins had a second bike stolen in 2010, the veteran entrepreneur didn’t get mad. She got even. In 2011, she founded BikeTrak, a startup that is building GPS-powered security devices for bikes. Embedded in the bicycle, the unit will automatically alert riders and police when a bicycle is stolen, then pinpoint where the bike is at any given time. “It’s a complete system for thwarting bike theft,” says Akins. The system operates at the nexus of several cutting-edge technologies, including GPS, cellular chip and “machine-to-machine” communications. “There were significant challenges,” says Akins. Other technical hurdles include ensuring the unit isn’t on or activated when the bike is accidentally jostled or when the rider moves the bike, and embedding the device, with its three antennas, in the actual bike frame. Akins is testing a “Beta I” version of BikeTrak this month — the initial round of units will be built into the water cage — and hopes to release about 200 products this summer, just before the September Interbike trade show in Las Vegas. Akins has been working with Portland police on the device and says detectives “love the idea” of an automated system. Would-be vigilantes, take note. A notice on the BikeTrak web site likely will read: “Don’t go after the thief yourself.”
Bicycle security devices
Received $150,000 in convertible note funding. “We’re looking at getting $750,000 before launch,” says Akins. Named as a semi-finalist in Angel Oregon 2012. Two full-time employees, several part-time and contractor workers. Retail launch price is $299. “This is heavy-duty technology, but we hope to get prices down over time.”
“Bikes are so easy to steal,” says Akins. “If thieves think they might be tracked, they’ll probably think twice. Ninety percent of thieves are idiots. But we’re struggling a bit in terms of publicizing where the unit will be located on the bike.”
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder Susan K. Eggum has been elected as vice chair of programs and projects for the International Association of Defense Counsel’s (IADC’s) Employment Law Committee.
Geffen Mesher is saddened to announce the passing of long-time shareholder, Tom “Mike” Anderson, who died on July 10, 2014, from liver disease diagnosed after recent heart surgery. He was 55 years old.
Fifteen Lane Powell attorneys have been named 2014 “Oregon Super Lawyers,” and another five attorneys have been named as “Oregon Rising Stars” by Super Lawyers magazine.