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|Articles - May 2012|
|Monday, April 23, 2012|
When Kristine Akins had a second bike stolen in 2010, the veteran entrepreneur didn’t get mad. She got even. In 2011, she founded BikeTrak, a startup that is building GPS-powered security devices for bikes. Embedded in the bicycle, the unit will automatically alert riders and police when a bicycle is stolen, then pinpoint where the bike is at any given time. “It’s a complete system for thwarting bike theft,” says Akins. The system operates at the nexus of several cutting-edge technologies, including GPS, cellular chip and “machine-to-machine” communications. “There were significant challenges,” says Akins. Other technical hurdles include ensuring the unit isn’t on or activated when the bike is accidentally jostled or when the rider moves the bike, and embedding the device, with its three antennas, in the actual bike frame. Akins is testing a “Beta I” version of BikeTrak this month — the initial round of units will be built into the water cage — and hopes to release about 200 products this summer, just before the September Interbike trade show in Las Vegas. Akins has been working with Portland police on the device and says detectives “love the idea” of an automated system. Would-be vigilantes, take note. A notice on the BikeTrak web site likely will read: “Don’t go after the thief yourself.”
Bicycle security devices
Received $150,000 in convertible note funding. “We’re looking at getting $750,000 before launch,” says Akins. Named as a semi-finalist in Angel Oregon 2012. Two full-time employees, several part-time and contractor workers. Retail launch price is $299. “This is heavy-duty technology, but we hope to get prices down over time.”
“Bikes are so easy to steal,” says Akins. “If thieves think they might be tracked, they’ll probably think twice. Ninety percent of thieves are idiots. But we’re struggling a bit in terms of publicizing where the unit will be located on the bike.”
Wednesday, October 28, 2015
BY DAN COOK
The artisan generation redefines manufacturing.
Monday, September 28, 2015
BY BEN DEJARNETTE
Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.
Wednesday, October 28, 2015
BY MARK LONG
Storyteller-in-Chief by the managing partner of Schwabe, Williamson & Wyatt.
Saturday, October 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
What's it like working with your sister and how do you compete in Portland's crowded artisan ice cream space?
Thursday, October 08, 2015
BY LINDA BAKER
In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.
Thursday, November 12, 2015
BY LINDA BAKER
I walked off the Vigor Industrial shipyard that day with a clear cover line in mind: the Love Boat.
Friday, November 20, 2015
BY JASON NORRIS AND MARY FAULKNER
It’s been a volatile year in equities and heading into the holiday season, it doesn’t look like these market extremes will dissipate.
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.