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|Articles - May 2012|
|Monday, April 23, 2012|
By Jon Bell
While on a visit to his cousin’s Beaverton home more than 20 years ago, Steve Bronson caught a whiff of something that flipped on a light bulb in his mind: air fresheners.
It was more than just a hint of lavender or a trace of an alpine meadow. Bronson’s cousin, Glenda, it turned out, was a bit of an air freshener fanatic. In every room of her home she had air fresheners, spending about $350 a month.
Bronson had been running his own one-man commercial cleaning company, but he’d been wanting to start a mail-order business to supplement the income. Air fresheners seemed like the right idea, so he launched Air Delights. Without any business education, Bronson had only his ideas to go on.
“I had a blue-collar background and I graduated high school,” says Bronson, 51, “but everything I’ve done with Air Delights has just been based on my own ideas.”
For Bronson, that meant sending a letter to every air freshener company he could find, selling to his friends and family — his first customer was, no surprise, Glenda — and landing an unlikely account as a distributor for a large air freshener and soap dispenser company called Technical Concepts. Three years in and on the verge of throwing in the towel he bought a computer and figured out how to take his business online. With a lot of hard work and dedication, it took off.
Today, Air Delights sells more than 25,000 different plumbing and restroom accessory products to 50,000 customers around the world, including 25 U.S. embassies, Harvard University and the Ferrari World amusement park in Abu Dhabi. Housed in a commercial building in Beaverton purchased last October, the company employs 10 and, according to Bronson, has revenues approaching $5 million a year.
Though Air Delights’ residential business was hit hard during the recession — the company no longer even serves that market — Bronson says the commercial side has been steady. He attributes that to a solid reputation as a trustworthy company and a larger focus on more specialized plumbing repair parts. Air Delights also has begun to dabble in private labeling and manufacturing its own products such as air fresheners and soap dispensers, an endeavor that Bronson sees as the key to growing his once-little company by about 10% to 15% a year.
“If you’ve got determination,” he says, “you’d be surprised at what you can do.”
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Friday, May 22, 2015
BY KIM MOORE
As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Friday, May 22, 2015
BY JACOB PALMER
Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.
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