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|Articles - May 2012|
|Monday, April 23, 2012|
By Jon Bell
While on a visit to his cousin’s Beaverton home more than 20 years ago, Steve Bronson caught a whiff of something that flipped on a light bulb in his mind: air fresheners.
It was more than just a hint of lavender or a trace of an alpine meadow. Bronson’s cousin, Glenda, it turned out, was a bit of an air freshener fanatic. In every room of her home she had air fresheners, spending about $350 a month.
Bronson had been running his own one-man commercial cleaning company, but he’d been wanting to start a mail-order business to supplement the income. Air fresheners seemed like the right idea, so he launched Air Delights. Without any business education, Bronson had only his ideas to go on.
“I had a blue-collar background and I graduated high school,” says Bronson, 51, “but everything I’ve done with Air Delights has just been based on my own ideas.”
For Bronson, that meant sending a letter to every air freshener company he could find, selling to his friends and family — his first customer was, no surprise, Glenda — and landing an unlikely account as a distributor for a large air freshener and soap dispenser company called Technical Concepts. Three years in and on the verge of throwing in the towel he bought a computer and figured out how to take his business online. With a lot of hard work and dedication, it took off.
Today, Air Delights sells more than 25,000 different plumbing and restroom accessory products to 50,000 customers around the world, including 25 U.S. embassies, Harvard University and the Ferrari World amusement park in Abu Dhabi. Housed in a commercial building in Beaverton purchased last October, the company employs 10 and, according to Bronson, has revenues approaching $5 million a year.
Though Air Delights’ residential business was hit hard during the recession — the company no longer even serves that market — Bronson says the commercial side has been steady. He attributes that to a solid reputation as a trustworthy company and a larger focus on more specialized plumbing repair parts. Air Delights also has begun to dabble in private labeling and manufacturing its own products such as air fresheners and soap dispensers, an endeavor that Bronson sees as the key to growing his once-little company by about 10% to 15% a year.
“If you’ve got determination,” he says, “you’d be surprised at what you can do.”
Monday, January 26, 2015
BY AMY MILSHTEIN
Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR
Live, Work, Play: Catching up with Chris Johnson.
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
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