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|Articles - May 2012|
|Monday, April 23, 2012|
By Jon Bell
While on a visit to his cousin’s Beaverton home more than 20 years ago, Steve Bronson caught a whiff of something that flipped on a light bulb in his mind: air fresheners.
It was more than just a hint of lavender or a trace of an alpine meadow. Bronson’s cousin, Glenda, it turned out, was a bit of an air freshener fanatic. In every room of her home she had air fresheners, spending about $350 a month.
Bronson had been running his own one-man commercial cleaning company, but he’d been wanting to start a mail-order business to supplement the income. Air fresheners seemed like the right idea, so he launched Air Delights. Without any business education, Bronson had only his ideas to go on.
“I had a blue-collar background and I graduated high school,” says Bronson, 51, “but everything I’ve done with Air Delights has just been based on my own ideas.”
For Bronson, that meant sending a letter to every air freshener company he could find, selling to his friends and family — his first customer was, no surprise, Glenda — and landing an unlikely account as a distributor for a large air freshener and soap dispenser company called Technical Concepts. Three years in and on the verge of throwing in the towel he bought a computer and figured out how to take his business online. With a lot of hard work and dedication, it took off.
Today, Air Delights sells more than 25,000 different plumbing and restroom accessory products to 50,000 customers around the world, including 25 U.S. embassies, Harvard University and the Ferrari World amusement park in Abu Dhabi. Housed in a commercial building in Beaverton purchased last October, the company employs 10 and, according to Bronson, has revenues approaching $5 million a year.
Though Air Delights’ residential business was hit hard during the recession — the company no longer even serves that market — Bronson says the commercial side has been steady. He attributes that to a solid reputation as a trustworthy company and a larger focus on more specialized plumbing repair parts. Air Delights also has begun to dabble in private labeling and manufacturing its own products such as air fresheners and soap dispensers, an endeavor that Bronson sees as the key to growing his once-little company by about 10% to 15% a year.
“If you’ve got determination,” he says, “you’d be surprised at what you can do.”
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Friday, March 13, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Ten startups have secured venture capital, angel or seed funding in 2015.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Thursday, March 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
Thursday, March 26, 2015
Janet LaBar, Executive director, Greater Portland Inc.
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The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.