Home Back Issues May 2012 Ristretto Roasters makes its mark

Ristretto Roasters makes its mark

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
Article Index
Ristretto Roasters makes its mark
Page 2

 

0512_Tactics_03
// Photo by Justin Tunis

Both the North Williams and Schoolhouse cafés got under way after the developers asked Johnson to locate in their buildings.

And those unintimidating baristas? Johnson hires employees, many of whom receive health insurance, for the long-term; his very first employee now manages the North Williams café. Nurturing a stable work force has helped Ristretto expand even amid a recession and a doubling of coffee prices in recent years, he says. As margins tighten, employees are expected to grow their jobs, implement “operational efficiencies and bring ideas to the table.” Ristretto’s participatory culture extends to the frequent parties Johnson and Rommelmann host for staff; management and employees also take annual trips to the Sandy River. “We hang out together,” Johnson says.

A family-owned business, Ristretto has grown without investors, says Johnson with some pride, a fact he attributes in part to the relatively low cost of starting up a shop in Portland. “It’s been a bit of a crapshoot,” he acknowledges, singling out the decision to open a store on then-undeveloped North Williams as particularly risky. “But look at it now,” says Johnson, referring to the street’s thriving mix of shops, restaurants and housing developments.

In a town crazy for coffee, Ristretto offers the requisite cuppings — coffee tastings — and Johnson takes the sourcing of his coffee beans seriously, making regular visits to Central and South American growers “to relay standards for cup quality.” But unlike a new wave of elite Portland micro-roasters, accessibility, not exclusivity, is Ristretto’s game. Until recently, Beaumont customers could watch Johnson in the café’s glass walled roasting chamber, and Johnson says future growth will continue to be guided by community-oriented partnerships with other local businesses. “I like to keep things where I can see them,” he says, adding he has no plans to expand outside of Portland.

Not that he’s entirely closing off the possibility of following in the footsteps of local forbearer Stumptown Coffee, which opened stores in Manhattan a few years ago. “My wife is from New York,” says Johnson. “You never know.”



 

Comments   

 
KATHY HAYES
+1 #1 RE: Ristretto Roasters makes its markKATHY HAYES 2012-04-27 18:01:17
FANTASTIC, I'M SO PROUD AND THRILLED AT YOUR SUCCESS AND HARD WORK. NEW YORK WOULD LOVE YOU. AS WE ALL DO. HUGS TO YOU BOTH. kathy hayes
Quote | Report to administrator
 

More Articles

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS