Home Back Issues May 2012 Ristretto Roasters makes its mark

Ristretto Roasters makes its mark

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
Article Index
Ristretto Roasters makes its mark
Page 2

By Linda Baker

 

0512_Tactics_01
Din Johnson, owner of Ristretto Roasters.
// Photo by Justin Tunis

On a rainy Monday morning, Din Johnson, owner of Ristretto Roasters, is sitting in his newest café located in the Schoolhouse Electric building: a chic renovated space featuring old-growth beams, brick walls and a coffee bar fashioned from repurposed metal. Open since December, the café in Northwest Portland’s industrial district is the third for Ristretto, which got its start in the Beaumont neighborhood in 2005.

“We’re not mapping out a plan saying, ‘We have to be downtown, we have to be in Northwest,’” says Johnson, 45, describing the company’s organic growth strategy. “It’s more we team with local people we respect who have great ideas.” Johnson does prefer to site his cafés in undeveloped areas such as the industrial district, he says. “Those are the neighborhoods we want to be in — where people don’t have things.”

Portland has no shortage of cafés and businesses that roast their own coffee; one count puts the list at 40. But in that crowded category, Ristretto has carved out a niche as one of the few that is expanding and creating simultaneously high-design and community-oriented coffeehouse environments. “My biggest thing is making good coffee approachable,” Johnson says. “I want people to try new coffee without being intimidated by the people behind the counter. That’s my motto and that’s how we’ve hired people.”

Ristretto Roasters
Owner: Din Johnson
Founded: 2005
Headquarters: Portland
Employees: 25
Revenue: $1 million
Fun fact: 10,000 pounds of coffee roasted monthly

Last December, restaurant guide Zagat named Ristretto one of the 10 “coolest independent coffee shops in the country.” The coffee itself has earned national accolades: “What to buy now,” proclaimed national food magazine Bon Appétit. Despite the hip factor, Johnson himself seems steadfastly down to earth. A former contractor, the Portland native had roasted coffee at home for years before deciding to turn his passion into a profession. “People thought I was nuts,” says Johnson, noting that at the time, Stumptown Coffee was thought to have cornered the artisanal roasting market. On its first day, Ristretto’s Beaumont café, located “off the beaten path” on Northeast 42nd, earned a grand total of $56.

Seven years later, Ristretto, which grossed more than $1 million in revenues last year, has three cafés, a separate roasting facility in Northeast Portland, 25 employees and 30 wholesale clients. “Relationship-based” partnerships helped fuel that growth, says Johnson, whose wife, writer Nancy Rommelmann, does the accounting. Architect Jeff Holst, a regular at Ristretto’s Beaumont café, designed the second café located on North Williams Avenue, a bright and airy space that helped usher in Portland’s current modern coffeehouse aesthetic. For the Schoolhouse Electric coffee bar, Johnson hired Accelerated Development as the designer; the firm is the remodeling arm of Bamboo Revolution, a materials supplier that provided the bamboo for the Beaumont site.

 



 

Comments   

 
KATHY HAYES
+1 #1 RE: Ristretto Roasters makes its markKATHY HAYES 2012-04-27 18:01:17
FANTASTIC, I'M SO PROUD AND THRILLED AT YOUR SUCCESS AND HARD WORK. NEW YORK WOULD LOVE YOU. AS WE ALL DO. HUGS TO YOU BOTH. kathy hayes
Quote | Report to administrator
 

More Articles

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS