Ristretto Roasters makes its mark

| Print |  Email
Articles - May 2012
Monday, April 23, 2012

By Linda Baker

 

0512_Tactics_01
Din Johnson, owner of Ristretto Roasters.
// Photo by Justin Tunis

On a rainy Monday morning, Din Johnson, owner of Ristretto Roasters, is sitting in his newest café located in the Schoolhouse Electric building: a chic renovated space featuring old-growth beams, brick walls and a coffee bar fashioned from repurposed metal. Open since December, the café in Northwest Portland’s industrial district is the third for Ristretto, which got its start in the Beaumont neighborhood in 2005.

“We’re not mapping out a plan saying, ‘We have to be downtown, we have to be in Northwest,’” says Johnson, 45, describing the company’s organic growth strategy. “It’s more we team with local people we respect who have great ideas.” Johnson does prefer to site his cafés in undeveloped areas such as the industrial district, he says. “Those are the neighborhoods we want to be in — where people don’t have things.”

Portland has no shortage of cafés and businesses that roast their own coffee; one count puts the list at 40. But in that crowded category, Ristretto has carved out a niche as one of the few that is expanding and creating simultaneously high-design and community-oriented coffeehouse environments. “My biggest thing is making good coffee approachable,” Johnson says. “I want people to try new coffee without being intimidated by the people behind the counter. That’s my motto and that’s how we’ve hired people.”

Ristretto Roasters
Owner: Din Johnson
Founded: 2005
Headquarters: Portland
Employees: 25
Revenue: $1 million
Fun fact: 10,000 pounds of coffee roasted monthly

Last December, restaurant guide Zagat named Ristretto one of the 10 “coolest independent coffee shops in the country.” The coffee itself has earned national accolades: “What to buy now,” proclaimed national food magazine Bon Appétit. Despite the hip factor, Johnson himself seems steadfastly down to earth. A former contractor, the Portland native had roasted coffee at home for years before deciding to turn his passion into a profession. “People thought I was nuts,” says Johnson, noting that at the time, Stumptown Coffee was thought to have cornered the artisanal roasting market. On its first day, Ristretto’s Beaumont café, located “off the beaten path” on Northeast 42nd, earned a grand total of $56.

Seven years later, Ristretto, which grossed more than $1 million in revenues last year, has three cafés, a separate roasting facility in Northeast Portland, 25 employees and 30 wholesale clients. “Relationship-based” partnerships helped fuel that growth, says Johnson, whose wife, writer Nancy Rommelmann, does the accounting. Architect Jeff Holst, a regular at Ristretto’s Beaumont café, designed the second café located on North Williams Avenue, a bright and airy space that helped usher in Portland’s current modern coffeehouse aesthetic. For the Schoolhouse Electric coffee bar, Johnson hired Accelerated Development as the designer; the firm is the remodeling arm of Bamboo Revolution, a materials supplier that provided the bamboo for the Beaumont site.

 



 

Comments   

 
KATHY HAYES
+1 #1 RE: Ristretto Roasters makes its markKATHY HAYES 2012-04-27 18:01:17
FANTASTIC, I'M SO PROUD AND THRILLED AT YOUR SUCCESS AND HARD WORK. NEW YORK WOULD LOVE YOU. AS WE ALL DO. HUGS TO YOU BOTH. kathy hayes
Quote | Report to administrator
 

More Articles

Playoffs pay off for the Ducks

The Latest
Friday, January 02, 2015
oregon-ducks-logo-helmet-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.


Read more...

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

Crowdfunding 2.0

News
Tuesday, December 02, 2014
120214-crowdfund-thumbBY LINDA BAKER

A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.


Read more...

Behind the curtain: What students should know about accreditation and rankings

Contributed Blogs
Thursday, December 04, 2014
120414-edurating-thumbBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

Powerbook Perspective

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

A conversation with Oregon state economist Josh Lehner.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS