Home Back Issues May 2012 Healthy choice

Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
Article Index
Healthy choice
Page 2
Page 3

 

0512_HealthyChoice_02
The resort has 29 rooms and a central building, which have been renovated. "This is equal parts physical renovation and rebranding," says Doug Neuman.

The Lithia Springs Resort lies on an alluvial plain between Bear Creek and a steep mountainside, from which flow at least seven mineral springs. The property features tidy cottages clustered around gardens and springs. Each room has an in-room hot mineral spring water tub, and the tap water is filtered but originally from the springs. A tasteful landscape design of water features, herbs and native plants is a hallmark of Lithia Springs. It abuts a huge organic garden under cultivation by tenants and employees of Jackson Wellsprings, another mineral springs-anchored resort that surrounds Lithia Springs on three sides.

The Neumans saw the potential to brand the resort around the land’s natural beauty and the proclaimed health properties of the waters. They plan to grow organic food to eventually serve in a restaurant on the site. Upscale is clearly the objective; room rates range from $199 a night to $349 for the pricier cottages and $418 for a family cabin.

The previous owners, of course, saw the spring water as a draw to a certain customer. But, Becky Neuman says, it was primarily marketed as a more upscale place to stay than, say, a motel or B&B, when in town for some Shakespeare action.

Problem was, that signature mineral springs odor (similar to rotten eggs) often bothered guests.

So our idea is to turn that sulfur smell into a draw for guests seeking a healthy place to stay,” she says. “After all, people originally came to Ashland for the waters and the healthy air. The time has come again when people are seeking exactly those things.”



 

More Articles

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Kill the Meeting

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Meetings get a bad rap. A few local companies make them count.


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS