Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012

 

0512_HealthyChoice_02
The resort has 29 rooms and a central building, which have been renovated. "This is equal parts physical renovation and rebranding," says Doug Neuman.

The Lithia Springs Resort lies on an alluvial plain between Bear Creek and a steep mountainside, from which flow at least seven mineral springs. The property features tidy cottages clustered around gardens and springs. Each room has an in-room hot mineral spring water tub, and the tap water is filtered but originally from the springs. A tasteful landscape design of water features, herbs and native plants is a hallmark of Lithia Springs. It abuts a huge organic garden under cultivation by tenants and employees of Jackson Wellsprings, another mineral springs-anchored resort that surrounds Lithia Springs on three sides.

The Neumans saw the potential to brand the resort around the land’s natural beauty and the proclaimed health properties of the waters. They plan to grow organic food to eventually serve in a restaurant on the site. Upscale is clearly the objective; room rates range from $199 a night to $349 for the pricier cottages and $418 for a family cabin.

The previous owners, of course, saw the spring water as a draw to a certain customer. But, Becky Neuman says, it was primarily marketed as a more upscale place to stay than, say, a motel or B&B, when in town for some Shakespeare action.

Problem was, that signature mineral springs odor (similar to rotten eggs) often bothered guests.

So our idea is to turn that sulfur smell into a draw for guests seeking a healthy place to stay,” she says. “After all, people originally came to Ashland for the waters and the healthy air. The time has come again when people are seeking exactly those things.”



 

More Articles

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Correction: Biker dreams

The Latest
Friday, May 15, 2015
bike at ater wynn-thumbBY KIM MOORE | RESEARCH EDITOR

The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

Energy Stream

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS