Home Back Issues May 2012 Healthy choice

Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
Article Index
Healthy choice
Page 2
Page 3

 

0512_HealthyChoice_02
The resort has 29 rooms and a central building, which have been renovated. "This is equal parts physical renovation and rebranding," says Doug Neuman.

The Lithia Springs Resort lies on an alluvial plain between Bear Creek and a steep mountainside, from which flow at least seven mineral springs. The property features tidy cottages clustered around gardens and springs. Each room has an in-room hot mineral spring water tub, and the tap water is filtered but originally from the springs. A tasteful landscape design of water features, herbs and native plants is a hallmark of Lithia Springs. It abuts a huge organic garden under cultivation by tenants and employees of Jackson Wellsprings, another mineral springs-anchored resort that surrounds Lithia Springs on three sides.

The Neumans saw the potential to brand the resort around the land’s natural beauty and the proclaimed health properties of the waters. They plan to grow organic food to eventually serve in a restaurant on the site. Upscale is clearly the objective; room rates range from $199 a night to $349 for the pricier cottages and $418 for a family cabin.

The previous owners, of course, saw the spring water as a draw to a certain customer. But, Becky Neuman says, it was primarily marketed as a more upscale place to stay than, say, a motel or B&B, when in town for some Shakespeare action.

Problem was, that signature mineral springs odor (similar to rotten eggs) often bothered guests.

So our idea is to turn that sulfur smell into a draw for guests seeking a healthy place to stay,” she says. “After all, people originally came to Ashland for the waters and the healthy air. The time has come again when people are seeking exactly those things.”



 

More Articles

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS