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|Articles - May 2012|
|Monday, April 23, 2012|
Page 3 of 3
The Lithia Springs Resort lies on an alluvial plain between Bear Creek and a steep mountainside, from which flow at least seven mineral springs. The property features tidy cottages clustered around gardens and springs. Each room has an in-room hot mineral spring water tub, and the tap water is filtered but originally from the springs. A tasteful landscape design of water features, herbs and native plants is a hallmark of Lithia Springs. It abuts a huge organic garden under cultivation by tenants and employees of Jackson Wellsprings, another mineral springs-anchored resort that surrounds Lithia Springs on three sides.
The Neumans saw the potential to brand the resort around the land’s natural beauty and the proclaimed health properties of the waters. They plan to grow organic food to eventually serve in a restaurant on the site. Upscale is clearly the objective; room rates range from $199 a night to $349 for the pricier cottages and $418 for a family cabin.
The previous owners, of course, saw the spring water as a draw to a certain customer. But, Becky Neuman says, it was primarily marketed as a more upscale place to stay than, say, a motel or B&B, when in town for some Shakespeare action.
Problem was, that signature mineral springs odor (similar to rotten eggs) often bothered guests.
“So our idea is to turn that sulfur smell into a draw for guests seeking a healthy place to stay,” she says. “After all, people originally came to Ashland for the waters and the healthy air. The time has come again when people are seeking exactly those things.”
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.
Thursday, January 08, 2015
BY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED
Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy.
Friday, January 23, 2015
BY LINDA BAKER | OB EDITOR
The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Saturday, December 13, 2014
Seven tidbits about the president and CEO of AKT Group.
Friday, December 12, 2014
BY LINDA BAKER
A conversation with Oregon state economist Josh Lehner.
Saturday, December 13, 2014
Checking in with the managing director of Arnerich Massena.
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