Sponsored by Oregon Business

Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012


Becky and Doug Neuman acquired a controlling interest in the Lithia Springs Inn last year and began revamping it.

The couple already has several hotel property turnarounds to their credit. They purchased the Lake of the Woods lodge and cabins between Ashland and Klamath Falls in the fall of 1998 and undertook an aggressive overhaul of the shopworn property. By the summer of 1999, Lake of the Woods reopened. Improvements continued but that initial flurry of activity set the stage for the resort’s comeback. (The Neumans sold it in 2008.)

Their restoration of the Ashland Springs Hotel in downtown Ashland was equally challenging. Shuttered when they bought it in 1998, the Neumans reopened it in 2000 and have turned it into a popular place to dine and spend the night. Its upscale restaurant, The Lark, serves Oregon farm-to-table food and beverages almost exclusively. The management team that renovated that hotel and remained to operate it is now being engaged in the Lithia Springs Resort turnaround.

“We have an established team in place with 12 years at the [Ashland Springs] hotel and we’ve learned a lot of things about how to deal with seasonal market properties,” Doug Neuman says. “It’s been an inn. We want to turn it into a resort, with a beautiful pool area, Jacuzzi and spa. We’ll have complete food service, continue to add more cottages, have bikes available for guests, events that celebrate everything we have here in the valley.”

Becky Neuman’s vision for the property, now renamed the Lithia Springs Resort, is nothing short of turning it into a healthful destination resort that pays homage to all things Oregon. She sees guests coming for the mineral spring waters, organic food, resort gardens and mountain views, and the clean Ashland air.

“Our properties celebrate the natural beauty of Oregon, its organic foods and the health and wellness we cherish here,” she says.


More Articles

Let it Rain

October 2015
Monday, September 28, 2015

This year has been so dry we were caught napping when it finally started to sprinkle. Hopefully you didn’t get caught in a downpour while eagerly awaiting — don’t deny it — our curation of Oregon-grown wet weather wear.


One Tough Mayor

October 2015
Monday, September 28, 2015

Betty Roppe steers Prineville into the future.


Straight shooter

Linda Baker
Thursday, October 08, 2015
100815-bradleyBY LINDA BAKER

In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.


Living the dream

Friday, August 21, 2015

smugglespearsthumbRenee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.


The 5 most/least expensive rental neighborhoods in Oregon

The Latest
Thursday, September 24, 2015
092515neighborhoodthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregon's population is booming, and so are rental costs.


More Than Meets the Eye

Guest Blog
Tuesday, September 22, 2015
Janet Yellen official Federal Reserve portrait-thumbBY JASON NORRIS | CFA

On September 17, the much anticipated Fed decision was delivered and the equity markets haven't liked it.


The God complex

Linda Baker
Wednesday, September 30, 2015
093015-zydellren-thumbBY LINDA BAKER | EDITOR

The media coverage about Pope Francis must have put me in a Biblical frame of mind. Because after touring the latest phase of the South Waterfront development, a mind boggling 1.5 million square feet of office and retail space that will spring up north of the aerial tram over the next few years, I couldn’t stop thinking about the massive project as a modern day creation story.

Oregon Business magazinetitle-sponsored-links-02