Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
By Dan Cook

0512_HealthyChoice_01
The renovation of the Lithia Springs Inn is due for completion in May. Now called the Lithia Springs Resort, it is being repositioned by the Neumans as a healthful destination resort.

Unless you’re seated comfortably, don’t get Becky Neuman started on farm-to-table food or the health benefits of mineral springs water. Passion for the subjects simply overtakes her.

Becky Neuman and husband Doug Neuman acquired a controlling interest in the Lithia Springs Inn at the far north end of Ashland last year. As 75% owners of the hotel’s partnership, the Neumans were in a position to call for revamping the property, both from a structural and branding standpoint.

They dove in, renovating all 29 rooms and the central building that serves as the reception and dining area and includes several guest rooms and offices. Their first phase was due for completion May 12 — a rapid turnaround by hotel restoration standards, but a pace that suits the energetic Neumans.

Phase one represents an investment of about $700,000 to $800,000, Doug Neuman says, with all guest rooms getting a makeover. The more aggressive phase two, due for completion this fall, envisions construction of a new outdoor spring-fed swimming pool, the addition of more guest rooms and other improvements that will put the investments into the millions.

“This is equal parts physical renovation and rebranding,” Doug Neuman says of the turnaround strategy. “We wanted to get moving on the physical piece because we know we have to build our business and create our brand and it will take some time.”



 

More Articles

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS